As a personal trainer, finding the right resources and tools to help you run your business smoothly can undoubtedly make your life a lot easier and help you on your journey to become a world class personal trainer. However, it can be challenging to know where to start!

Building a fitness business takes more than working hard and hoping your business will grow. Just as you train each client to meet their specific fitness goals, growing your business takes intentional actions and focus.

Whether you are starting a personal training business or have been in the industry for years, all personal trainers will be looking to grow their client base. When a client achieves their goal, they might part ways with you. Therefore, you will likely always be looking for new clients.

You’ll hope that your personal trainer business goes from strength to strength. But if there’s one thing to know, it’s that there are always things you can do that’ll increase your client list and, ultimately, your revenue.

In 2020, the US personal training market was valued at almost $13 billion, and the UK fitness training industry at just under £700 million. The events of 2020 - including the Covid-19 pandemic and lockdown measures - have significantly impacted the industry and the over 340,000 PTs working in the US and internationally.

Most personal trainers start their careers serving their clients on the gym floor. This is an incredible experience, and for lots of personal trainers, they love the atmosphere and energy of face to face training. But when gyms close, sometimes at very short notice, having a permanent online element to your business can be a fantastic way to continue providing an exceptional service to your clients.

Running a free challenge is a well-established way to promote your paid personal training services online. It’s one of the ways you can position yourself as an authority in your marketplace, and build a relationship with your audience.

If you’ve been a personal trainer on the gym floor at some point in your career and had a successful face-to-face personal training business, you may have used techniques to get clients that are quite different from the methods you use online.

Many people start personal training while they have the security of a regular income from another job. To begin with, personal training is a side hustle. But for many aspiring trainers, the allure of being a business owner means that they want to chase that dream.

Potential clients are most likely to engage with videos on social media and when done right, they can drive a ton of traffic to your personal trainer website. Once they’re there, you’ve likely got some more video resources that will help your audience to build a connection with you, to demonstrate your authority in your field, and to bring some leads into your fitness business.