ACADEMY

Free

Join Today

Access the courses, template, tools and resources, join a community of peers, get your business in order and create a steady stream of new clients.

✓ 100's of Video Lessons
✓ Business Setup Guides

✓ Templates & Tools
✓ 24x7 Community Chat

✓ Fitness Marketing Strategies
✓ Weekly Emails

A Proven Model
For Creating & Growing a Fitness Business

Like trying to achieve a weight loss goal with a client, many systems need to be optimised to accomplish a goal. Just as exercise is more effective with goal setting and nutrition, your business is more effective with systems and marketing.

1. Mindset
Getting your house in order starts with how you perceive your business.

2. Branding
How your business name, logos and colours make people feel.

3. Finance
Understanding income and expenses in a business context.

4. Systems
To save you time and money on the long road ahead.

5.Sales
Learn how to sell without selling to people who want your service.

6. Marketing
The ins and outs of building an audience and getting leads.

7. Management
Buying a renting space, hiring employees and growing a team.

8. Skills
Other fundamental skills you'll need to get a basic handle on.

Don't Just Learn,
Actually Understand

Have you ever learned something new and wondered "but do I really understand this?" The iPT Roadmap isn't designed to test your knowledge as much as it's to help you gain the confidence you need to take the next steps. It takes you from "I'm not sure if I can do this" to feeling confident that you have everything you need to take action.

Get Set Up

SEE STAGE 1

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get your first clients, find funding and adopt the best possible mindset for future growth.

Get My First Clients

SEE STAGE 2

The fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business.

Grow My Business

SEE STAGE 3

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, obtain more leads and turn leads in to potential clients.

Stage 1:
Set Up My Business

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get set up, find funding and adopt the best possible mindset for future growth.

Start For Free

Opens a pop up window

I honestly wish I had found this website much sooner. I recommend this to anyone starting in the industry.

Ben Driver, Personal Trainer

Launch Your Personal Training Career
Learn the ins and outs of becoming a personal trainer, funding and finding a course...

Start Learning

Building The PT Business Mindset
Your days of thinking of yourself as “personal trainer” are over. For your business to thrive and grow...

Start Learning

Mastering Money For Business & Life
Most personal trainers think that more sales is the answer to a thriving business. We're here to tell you that...

Start Learning

Systems For Business Success
If you're just starting out or trying to grow your online personal training business, this course is.​..

Start Learning

A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Stage 2:
Get My First Clients

Learn some of the fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business so you can one day manage a team.

Start For Free

Opens a pop up window

I love how the Institute of Personal Trainers breaks it all down into useful, simple steps that I can implement quickly and easily and that also work.

Yanina Purcell, Personal Trainer

Building Your Business Identity
Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients connect with you...

Start Learning

Fitness Marketing Fundamentals
The fundamentals of fitness marketing that every self employed personal trainer can benefit from...

Start Learning

The Art of Online Personal Training
By the end of this course you'll have a full understanding of how to create an online personal training...

Start Learning

Mastering Facility and Team Building
Management is about implementing the correct systems your people need to grow, professionally and...

Start Learning

A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Stage 3:
Grow My Business

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, get more website visitors, obtain more leads and turn leads in to potential clients.

Start For Free

Opens a pop up window

I love the resources available here. They always spark interesting idea for me and my business ventures!

Justin Cordero, Fitness Business Owner

Secrets of Effective Local Marketing
Local marketing is one of the best ways to get client for both in person training and online personal training clients...

Start Learning

Social Media Marketing for Fitness
Social media marketing has its own psychology you need to master to attract new leads to your...

Start Learning

Launching Your Fitness Website
A well designed personal trainer website is the cornerstone of any effective marketing strategy...

Start Learning

More Clients With Email Marketing
Email marketing is still considered one of the number one marketing strategies because it still works...

Start Learning

Getting Clients Via Google Search
SEO is an inbound marketing tool to obtain higher website rankings in Google and create a consistent stream...​

Start Learning

Crafting Compelling Content for PTs
Writing is the cornerstone of any marketing strategy and a skill that all personal trainers can learn to master...

Start Learning

Stage 0:
Essential Skills

Skills to help make managing clients, creating content and becoming a better personal trainer are an essential part of your personal and business growth.

Start For Free

The resources are easy to follow and the information actionable to immediately improve your coaching and business.

Brad Williams, Fitness Business Owner

NLP for Personal Trainers
Neuro-Linguistic Programming (NLP) is a form of coaching and communication that promotes...

Start Learning

Introduction to Nutrition Coaching
If you want to become a nutrition coach, this starter course on the basics of nutrition coaching is...

Start Learning

Strong Ageing
If you are a personal trainer or a health coach and work with any clients who are 55 or over then this course.​..

Start Learning