BUSINESS COURSES

+ TOOLS & TEMPLATES

+ VIDEO LESSONS

COMMUNITY MEMBERS

Videos, Templates & Tools
For Creating & Growing a Fitness Business

We've got over a decade of experience that's helped us build a proven process to take any personal trainer from employed to business owner. We've got lessons and tools for everything from mindset and branding, to finance and systems and everything in between.

1. Mindset
Getting your house in order starts with how you perceive your business.

2. Branding
How your business name, logos and colours make people feel.

3. Finance
Understanding income and expenses in a business context.

4. Systems
To save you time and money on the long road ahead.

5.Sales
Learn how to sell without selling to people who want your service.

6. Marketing
The ins and outs of building an audience and getting leads.

7. Management
Buying a renting space, hiring employees and growing a team.

8. Skills
Other fundamental skills you'll need to get a basic handle on.

Don't Just Learn,
Actually Understand

Have you ever learned something new and wondered "but do I really understand this?" The iPT Academy isn't designed to test your knowledge as much as it's to help you gain the confidence you need to take the next steps. It takes you from "I'm not sure if I can do this" to feeling confident that you have everything you need to take action.

The resources are easy to follow and the information actionable to immediately improve your coaching and business.

Brad Williams, Fitness Business Owner

Academy

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Access the courses, template, tools and resources, join a community of peers, get your business in order and create a steady stream of new clients.

✓ 100's of Video Lessons
✓ Business Setup Guides

✓ Templates & Tools
✓ 24x7 Community Chat

✓ Fitness Marketing Strategies
✓ Weekly Emails

Course:
Personal Training Business Set Up

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get set up, find funding and adopt the best possible mindset for future growth.

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I honestly wish I had found this website much sooner. I recommend this to anyone starting in the industry.

Ben Driver, Personal Trainer

✓ How to become a personal trainer
✓ How much a personal trainer makes
✓ How to get qualified
✓ How to find funded PT courses

Start Learning

✓ How to develop a business mindset
✓ The 8 traits of success
✓ How to create a business vision
✓ How to create a business plan

Start Learning

✓ Understanding profit & loss
✓ How to price your services
✓ How to track your numbers
✓ How to get funding

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✓ How to create a brand statement
✓ How to create a buyer persona
✓ How to choose a business name
✓ How to design a memorable logo

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✓ How to choose a niche
✓ How to reach more clients
✓ How to create a buyer journey
✓ How to build your fitness packages

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A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Course:
Get Your First Personal Training Clients

Learn some of the fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business so you can one day manage a team.

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I love how the Institute of Personal Trainers breaks it all down into useful, simple steps that I can implement quickly and easily and that also work.

Yanina Purcell, Personal Trainer

✓ How to become the go-to trainer
✓ How to set up local events
✓ How to create local offers
✓ How to create leaflets & flyers

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✓ How to set up your Facebook page
✓ How to create an engaging FB group
✓ How to get Instagram followers
✓ How to get market on Twitter

Start Learning

✓ How to build a PT website
✓ How to optimise for conversions
✓ How to create landing pages
✓ How to create calls to action

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✓ How to get your first 500 subscribers
✓ How to grow your email list
✓ How to write auto responders
✓ How to write reactivation emails

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✓ How to SEO your PT website
✓ How to get on Google maps
✓ How to create Google ads
✓ How to optimise Youtube videos

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✓ How to create lead generating content
✓ How to write blog posts
✓ How to write offers that sell
✓ How to write a lead magnet

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Course:
Growing Your Fitness Business

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, get more website visitors, obtain more leads and turn leads in to potential clients.

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I love the resources available here. They always spark interesting idea for me and my business ventures!

Justin Cordero, Fitness Business Owner

✓ How to create new lead follow ups
✓ How to create autoresponders
✓ How to systemise Facebook posting
✓ How to systemise content creation

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✓ How to close more deals
✓ How to create a systems strategy
✓ How to hire employees
✓ How to find & rent business space

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✓ How to create an online business
✓ How to design online PT packages
✓ Marketing an online fitness business
✓ Scaling an online fitness business

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✓ Working with mental maps
✓ Understanding Triple Perspective
✓ How to work with others
✓ Motivation & chunking

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✓ The role of a nutrition coach
✓ How to track nutrition
✓ Dealing with stressful situations
✓ Getting qualified as a nutrition coach

Start Learning

A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap