Build Your Brand
Objective: To provide you with the essential tools and thinking required to create a brand that helps you naturally build a culture around your business.
About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.
Lesson 1: Choose Your Niche
Understand what a niche is, the importance of having one and the multiple ways you can find your niche.
Lesson 2: Create a Brand Statement
Take your values and your mission to create a Brand Statement, something tangible to your potential clients.
Lesson 3: Building a Brand Voice/USP
Define what you do and how you do it from within your business and at the client level.
Lesson 4: Building a Brand Design
Define the look and feel of your fitness business using your brand voice and unique value proposition.
Lesson 5: Create a Buyer Persona
Speed up your marketing processes by obtaining a comprehensive understanding of the way your clients think and feel about your service.
Lesson 6: Choose a Business Name
Choose between your existing name, brand names and keywords, based on your current stage of business
Lesson 7: How to Design a Logo
Understand what makes a successful logo successful and how to design your own impactful logo for your business.
Did you know: You can access personal training tools, resources, discounts and community right away and change the way you think about your business forever, by joining for free. Learn more and join now.
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