About This Course
Objective: To provide you with the essential tools and thinking required to create a brand that helps you naturally build a culture around your business.
About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.
About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.
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Lessons: 7
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Minutes: 70
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Video & text
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Intermediate
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Unlimited
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Exercise:
This course includes a workbook. During the lessons you'll see this symbol which means there's an exercise to complete in your workbook.
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Course Lessons
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Lesson 1: Why Brand Your Business?
Branding is not just for big business. As a locally operating personal trainer, your business can benefit from a proper brand strategy just as much as the Coca-Colas and Starbucks of this world. |
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Lesson 2: Create a Brand Statement
Take your values and your mission to create a Brand Statement, something tangible to your potential clients. |
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Lesson 3: Building a Brand Voice/USP
Define what you do and how you do it from within your business and at the client level. |
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Lesson 4: Design a Fitness Brand
Define the look and feel of your fitness business using your brand voice and unique value proposition. |
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Lesson 5: Create a Buyer Persona
Speed up your marketing processes by obtaining a comprehensive understanding of the way your clients think and feel about your service. |
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Lesson 6: Choose a Business Name
Choose between your existing name, brand names and keywords, based on your current stage of business |
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Lesson 7: How to Design a Logo
Understand what makes a successful logo successful and how to design your own impactful logo for your business. |
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