About This Course

Objective: To provide you with the essential tools and thinking required to create a brand that helps you naturally build a culture around your business.

About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.

Lessons: 7

Minutes: 70

Video & text

Intermediate

Free

Course Lessons

---

Lesson 1: Why Brand Your Business?

Discover the transformative power of branding in this foundational lesson. Unveil the truth that branding isn't reserved for corporate giants – as a local personal trainer, your business can benefit just as much.

Learn why a proper brand strategy is your secret weapon to stand out, resonate with clients, and build an enduring fitness empire.

---

Lesson 2: How to Create a Brand Statement

Craft a brand statement that speaks volumes to potential clients by translating your values and mission into a tangible message.

Elevate your business with a brand statement that goes beyond words, becoming a powerful representation of what you stand for and why clients should choose you.

---

Lesson 3: How to Build a Brand Voice/USP

Define your essence in Lesson 3 by building a brand voice and Unique Selling Proposition (USP). From the core of your business to the client experience, learn to articulate what you do and how you do it.

Improve your fitness brand with a voice that resonates and a USP that sets you apart in the competitive landscape.

---

Lesson 4: How to Design a Fitness Brand

Transform your fitness business's look and feel with Lesson 4. Utilize your brand voice and unique value proposition to define the visual identity of your brand.

Take your brand's aesthetics to the next level and create an unforgettable impression on your clients with a fitness brand that reflects your identity and values.

---

Lesson 5: How to Create a Buyer Persona

Accelerate your marketing success with Lesson 5 as you learn how to create a comprehensive buyer persona. Understand the intricacies of your clients' thoughts and feelings about your service.

Streamline your marketing processes by having a profound understanding of your audience, ensuring your fitness brand resonates with the people who matter most.

---

Lesson 6: How to Choose a Business Name

Navigate the critical decision of choosing a business name in Lesson 6. Whether it's your existing name, a brand name, or keywords, make an informed choice based on your current business stage.

Cement your fitness brand with a name that encapsulates your identity and sets the stage for a memorable presence in the industry.

---

Lesson 7: How to Design a Logo

Bring your brand to life visually with Lesson 7. Learn the art of designing a logo that becomes the visual representation of your fitness brand.

Improve your brand's recognition with a logo that speaks volumes, creating a lasting impression on clients and reinforcing your position as a prominent player in the fitness industry.