Build Your Brand
Objective: To provide you with the essential tools and thinking required to create a brand that helps you naturally build a culture around your business.
About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.
Access this course on a free 7 day trial.
Lesson 1: Choose Your Niche
Understand what a niche is, the importance of having one and the multiple ways you can find your niche.
Lesson 2: Create a Brand Statement
Take your values and your mission to create a Brand Statement, something tangible to your potential clients.
Lesson 3: Building a Brand Voice/USP
Define what you do and how you do it from within your business and at the client level.
Lesson 4: Building a Brand Design
Define the look and feel of your fitness business using your brand voice and unique value proposition.
Lesson 5: Create a Buyer Persona
Speed up your marketing processes by obtaining a comprehensive understanding of the way your clients think and feel about your service.
Lesson 6: Choose a Business Name
Choose between your existing name, brand names and keywords, based on your current stage of business
Lesson 7: How to Design a Logo
Understand what makes a successful logo successful and how to design your own impactful logo for your business.
Did you know: You can access the Brand Lane right away and truly change the way people see your business, by starting a free trial. Learn more and join now.
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