About This Course
Objective: To provide you with the essential tools and thinking required to create a brand that helps you naturally build a culture around your business.
About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.
About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.
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Lessons: 7
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Minutes: 70
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Video & text
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Intermediate
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Free
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Resources:
This course includes a workbook and additional resources which you can download for free here:
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Course Lessons
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Lesson 1: Why Brand Your Business?
Branding is not just for big business. As a locally operating personal trainer, your business can benefit from a proper brand strategy just as much as the Coca-Colas and Starbucks of this world. |
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Lesson 2: How to Create a Brand Statement
Take your values and your mission to create a Brand Statement, something tangible to your potential clients. |
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Lesson 3: How to Build a Brand Voice/USP
Define what you do and how you do it from within your business and at the client level. |
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Lesson 4: How to Design a Fitness Brand
Define the look and feel of your fitness business using your brand voice and unique value proposition. |
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Lesson 5: How to Create a Buyer Persona
Speed up your marketing processes by obtaining a comprehensive understanding of the way your clients think and feel about your service. |
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Lesson 6: How to Choose a Business Name
Choose between your existing name, brand names and keywords, based on your current stage of business |
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Lesson 7: How to Design a Logo
Understand what makes a successful logo successful and how to design your own impactful logo for your business. |
