Branding for Personal Trainers
Good branding isn't just about colours and shapes. It's how your business makes your clients feel. Learn how to create an effective brand for your fitness business.
Build Your Brand
Objective: To provide you with the essential tools and thinking required to create a brand that helps you naturally build a culture around your business.
About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.
About: Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients are magnetically attracted to your company. If mindset is the heart of your business, brand is its soul.
Lesson 1: Why Brand Your Business?
Branding is not just for big business. As a locally operating personal trainer, your business can benefit from a proper brand strategy just as much as the Coca-Colas and Starbucks of this world.
Branding is not just for big business. As a locally operating personal trainer, your business can benefit from a proper brand strategy just as much as the Coca-Colas and Starbucks of this world.
Lesson 2: Create a Brand Statement
Take your values and your mission to create a Brand Statement, something tangible to your potential clients.
Take your values and your mission to create a Brand Statement, something tangible to your potential clients.
Lesson 3: Building a Brand Voice/USP
Define what you do and how you do it from within your business and at the client level.
Define what you do and how you do it from within your business and at the client level.
Lesson 4: Design a Fitness Brand
Define the look and feel of your fitness business using your brand voice and unique value proposition.
Define the look and feel of your fitness business using your brand voice and unique value proposition.
Lesson 5: Create a Buyer Persona
Speed up your marketing processes by obtaining a comprehensive understanding of the way your clients think and feel about your service.
Speed up your marketing processes by obtaining a comprehensive understanding of the way your clients think and feel about your service.
Lesson 6: Choose a Business Name
Choose between your existing name, brand names and keywords, based on your current stage of business
Choose between your existing name, brand names and keywords, based on your current stage of business
Lesson 7: How to Design a Logo
Understand what makes a successful logo successful and how to design your own impactful logo for your business.
Understand what makes a successful logo successful and how to design your own impactful logo for your business.
