The iPT is the Go-To Business Resource For Thousands of Personal Trainers & Coaches

After the founder, Dan Salcumbe, completed his PT course back in 2011 he received zero help or business advice to start and grow a fitness business. He felt lost and out of his depth. So he learned everything he could about business and went from solo trainer with a few clients to managing a fully booked team in just a few years.

Along the way, he logged every success and every failure and in 2013, hired a team and started the Institute of Personal Trainers to give other trainers who feel lost and out of their depth a head start and a community to turn to.

Since then he's built multiple businesses in and out of the fitness industry and helped hundreds of personal trainers at every stage or their fitness business connect their life and businesses together to overcome challenges, big and small.

2013 - BEGINNING

The Institute of Personal Trainers was born. Initially it was designed as a personal trainer directory full of guides and documents for My PT Website clients. Back then, directories served to help personal trainers rank their websites high in Google search results.

2014 - GROWTH

After a lot of networking, contributing in communities and creating content, 200 personal trainers signed up for a $5 per month directory listing to improve their online presence.

2015 - COMMUNITY

Almost 400 trainers signed up and we start to build and grow a community of trainers from all walks of life. The trainers provide essential feedback to help us create our guides, templates, tools and resources.

2016 - DISASTER

Google stops ranking directory websites. We can't ethically charge trainers for a service that no longer works so we cancel and refund 400 subscriptions. We’re back at square one.

2017 - SURVEY

We survey our community of trainers to find out what they need and how we can serve them. The answer was more how to guides, tools and templates so we build out an education website.

2018 - HOPE

We wrote hundreds of lessons on building and growing a fitness business for our members and created the first Roadmap, a simple step by step workflow to take a trainer from start up to full on business owner.

2019 - INVESTMENT

Our new lessons are popular and our membership grows to 4,000. We invest $40,000 in video and build a new and more user friendly website design.

2020 - UNITE

At 5,000+ members, our courses, resources, tools, templates and community have never been better. We continue to thrive and grow and update our resources in line with modern business and marketing trends.

2021 - Pandemic

We reach 10,000+ members but the pandemic hits so we stop charging trainers for our the education and use affiliates to fund the site instead.

2022 - We're Here!

With an ever growing client base, we continue to grow and improve on the services we provide.

"I was desperate for help after finishing my PT exams. I felt like there were a lot of gaps in my knowledge. The iPT has provided me with useful information, structure, and a place to get more help when needed. I recently used a software review to commit to PT Distinction to best serve my clients online. I'd recommend the iPT without question!"

Catherine Reohorn, Personal Trainer

Imagine If You Could Combine The
Knowledge of Every Industry Expert

The Institute of Personal Trainers wouldn't be the success it is today without the amazing efforts of the iPT panel of experts. The iPT courses, resources, tools and templates have been created by or influenced by some of the greatest minds in the fitness industry.

Dan Salcumbe

Founder, My Personal Trainer Website, Website Design, Marketing

As well as owning his own successful personal training company and founding the Institute of Personal Trainers, Dan also owns and operates My Personal Trainer Website, one of the worlds most successful personal trainer website design and fitness marketing companies.

Tim Saye

Co-Founder, PT Distinction, Online Personal Training Software

Tim is the co-founder of PT Distinction, one of the most popular online personal training apps for personal trainers designed specifically for elite trainers. Tim has helped thousands of PT's create online businesses and is one of the leading voices in the online training industry.

Jon Goodman

Author of The PTDC and creator of the Online Trainer Academy

Jonathan Goodman is the creator of the PTDC. He is the author of several books on personal training and creator of the first-ever certification in Online Training caled the Online Trainer Academy. Originally from Toronto, Jon and his wife Alison spend their winters traveling.

Karl Muir

Personal Trainer Courses

Karl Muir is a personal trainer course provider in the UK. He's been a valuable source of advice and guidance for personal trainers within the fitness industry communities. Karl's areas of expertise are PT courses, getting a job, creating resumes and setting up your own business.

Ben Coomber

Founder and CEO of the BTN Academy

Ben is the Founder and CEO of the BTN Academy. Starting from its first intake of just 16 students in 2013, the BTN Academy, the first UK-based, online nutrition course quickly grew until around 300 students per year from 23 countries were coming through our doors.

Jordan Lark

Personal Trainer Mentor

Jordan Lark is the owner of an incredibly successful online personal training business that serves clients in over 60 countries. he's also got a track record for offering personal trainers the most practical and personal advice to help them move their business forward.

Over a Decade of Helping
Fitness Businesses Grow

These are the driving forces behind every business decision we make.

VISION
The Institute of Personal Trainers has an uncompromising vision to help more personal trainers promote active and healthy lifestyles through structured coaching and exercise programming to their clients.

MISSION
Our mission is to inspire, inform and influence the global personal trainer community by providing support, community, technology and innovation so that they can efficiently meet the health and fitness needs of society.

COMMITMENT
To improving the business and marketing strategies of fitness businesses by providing quality business training, marketing materials and tools to lower the costs and increase the efficiency of running a business.

SERVE
We exist to serve any personal trainer or organisation with a role to play in improving the health and well being to members of the public. We provide a supportive and innovative platform for our members to succeed.

INTEGRITY
Work towards the highest level of service and satisfaction. Use agile methods and seek innovative solutions to add value to existing personal trainer services. Continually improve and adopt best practices.

COMMUNITY
Encourage  personal trainers, fitness communities and fitness professionals to work together and recognise the value of talented individuals working within teams. Be collaborative and partner with other organisations.

Take the First Step
Become am iPT Member

We're here to provide you with everything you need to launch your business and make sure it become the success you've dreamed of. The first step is an easy one, but it's up to you.

Get Started