Marketing Fundamentals For Personal TrainersBuild an effective personal trainer marketing strategy from the get go by learning how to choose a niche (if you need one), understanding how and why clients buy from you and how to position your services as the best choice.
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About This Course
Objective: Learn the fundamentals of marketing your fitness business to get your personal training business in front of more people with the right message.
About: In this course we'll learn about fitness marketing basics including choosing a niche, pricing services and creating an eBook.
About: In this course we'll learn about fitness marketing basics including choosing a niche, pricing services and creating an eBook.
Resources:
This course includes a workbook and additional resources which you can download for free here:
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Course Lessons
Lesson 1: How to Choose a Niche (If You Need One)
How important is a niche, when should you find one, how useful will it be to your business and how to find your niche. |
Lesson 2: How to Get Your Business In Front Of Clients
In this lesson we're going to talk about a few ways to easily learn more about your ideal clients so that you can position yourself where they are, learn how to speak the same language as them and grab their attention. |
Lesson 3: How to Create Your USP
Discover how to find your Unique Selling Proposition (USP) to distinguish yourself from your competitors. |
Lesson 4: How to Market Effectively With Buyer Journeys
In this lesson you'll learn about the buyers journey and how your clients are thinking and feeling at various stages of the buying process. |
Lesson 5: How to Design Fitness Package That Get More Sales
Learn how to design fitness packages that potential clients can easily understand and how to display them on your website. |
Lesson 6: How to Set Up your Social Media Accounts
Social Media Marketing is a massive topic, so for us personal trainers we’ll focus on a few key platforms: Twitter, Facebook, LinkedIn |
Lesson 7: How to Get New Leads Today
Learn a few simple strategies that you can implement today to grow your audience, and get new leads. |
Lesson 8: How to Find New Clients Using Surveys
Use surveys to find out more about your clients wants and needs and use that information to get new clients and create better content. |
Lesson 9: How to Create an eBook
Follow these simple steps to write, design and publish your own eBook. You'll also learn how to integrate payments should you choose to sell it. |