TRAIT WILL WORK ON
Lessons
Resources
Instructor
Dan Salcumbe
Dan is the founder of My Personal Trainer Website. A website design and marketing company for personal trainers.

With over 350 websites,  1,400+ marketing campaigns and multiple online businesses under his belt, he has a wealth of industry specific knowledge for PT's.

Marketing Basics

Objective: Learn the fundamentals of marketing your fitness business to get your personal training business in front of more people with the right message.

About: In this course we'll learn about fitness marketing basics including choosing a niche, pricing services and creating an eBook.
Lesson 1: Buyer Journeys
In this lesson you'll learn about the buyers journey and how your clients are thinking and feeling at various stages of the buying process.
Lesson 2: Getting to Know Your Clients
In this lesson we're going to talk about a few ways to easily learn more about your ideal clients so that you can position yourself where they are, learn how to speak the same language as them and grab their attention.
Lesson 3: Choose a Niche
How important is a niche, when should you find one, how useful will it be to your business and how to find your niche.
Lesson 4: Create Your USP
Discover how to find your Unique Selling Proposition (USP) to distinguish yourself from your competitors.
Lesson 5: Pricing Your Services
Learn the different types of pricing models and how to create a pricing structure for your own services.
Lesson 6: Design Your Fitness Packages
Learn how to design fitness packages that potential clients can easily understand and how to display them on your website.
Lesson 7: Get New Leads Today
Learn a few simple strategies that you can implement today to grow your audience, and get new leads.
Lesson 8: Find New Clients Using Surveys
Use surveys to find out more about your clients wants and needs and use that information to get new clients and create better content.
Lesson 9: Create an eBook
Follow these simple steps to write, design and publish your own eBook. You'll also learn how to integrate payments should you choose to sell it.
"They have literally thought of everything you will need to run a fitness orientated business effectively. Ideal for people starting out or an experienced old school type trainer" Kelly West, Vital Fitness