Learn More About Setting Up Social Media
What You'll Learn
In this unit you will learn how social media plays an important role in the marketing of your business. It isn't just a space where people socialise, it a place to "be social" with your potential clients on a less formal level than the traditional marketing model.
Why is This Important?
Social Media Marketing is a massive topic, so for us personal trainers we’ll focus on a few key platforms: Twitter, Facebook, LinkedIn. And a few key strategies: developing a style and how to convert your social traffic.
In this unit you will learn how social media plays an important role in the marketing of your business. It isn't just a space where people socialise, it a place to "be social" with your potential clients on a less formal level than the traditional marketing model.
Why is This Important?
Social Media Marketing is a massive topic, so for us personal trainers we’ll focus on a few key platforms: Twitter, Facebook, LinkedIn. And a few key strategies: developing a style and how to convert your social traffic.
Before we jump into the social media marketing guide, you’ll need to sign up for accounts with the “big 3” media platforms for personal trainers: Facebook, YouTube, and Twitter. If you haven’t registered for these services yet, go ahead and do that now.
Get yourself registered as quickly as possible; the last thing you want is to find that your brand/company name is already taken by a so called “brand squatter.”
Got your accounts all set up? Great! Now let’s move on the important stuff.
Get yourself registered as quickly as possible; the last thing you want is to find that your brand/company name is already taken by a so called “brand squatter.”
Got your accounts all set up? Great! Now let’s move on the important stuff.
Make Your Brand Known!
To avoid having your brand name taken by someone else, you should set up branded accounts on the important social networks as soon as possible. Visit the following sites to claim yours, and do it today:
- Twitter.com/youryourbrandname
- YouTube.com/yourbrandname
- LinkedIn/yourbrandname (as a business hub that's bigger than just you)
- Facebookcom/yourbrandname
Action Steps: If you haven't already
Sign up to these accounts today. They are all free. You should have a business page with Facebook, once you sign up for a standard account.
note: When setting up your brand sites, make sure the account/page is in the same name as the brand, not your personal name. So if you have a normal Twitter account, sign up for a totally new account under your brand name. With LinkedIn, set up a company page and link it to your personal profile.
Facebook: https://www.facebook.com/
Instagram: https://www.instagram.com/
LinkedIn: https://www.linkedin.com/
Twitter: https://twitter.com/?lang=en
Youtube: https://www.youtube.com
Google +: https://www.google.com
Sign up to these accounts today. They are all free. You should have a business page with Facebook, once you sign up for a standard account.
note: When setting up your brand sites, make sure the account/page is in the same name as the brand, not your personal name. So if you have a normal Twitter account, sign up for a totally new account under your brand name. With LinkedIn, set up a company page and link it to your personal profile.
Facebook: https://www.facebook.com/
Instagram: https://www.instagram.com/
LinkedIn: https://www.linkedin.com/
Twitter: https://twitter.com/?lang=en
Youtube: https://www.youtube.com
Google +: https://www.google.com
Personalise Your Accounts
Let me introduce you to Canva. Even if you have not a design bone in your body, Canva has easy templates for social media covers and drag and drop functionality make it super simple to create a cool and professional headers for your social media channels.
Next, you’ll describe your core values and provide a link to your website in each of your profile descriptions. Space here is limited, so think of a few words that best describe you and what you do. This will help people find you when searching popular terms.
Next, you’ll describe your core values and provide a link to your website in each of your profile descriptions. Space here is limited, so think of a few words that best describe you and what you do. This will help people find you when searching popular terms.
Finally, add a profile photo for each account. Whether you use a photo of you or a logo really depends on how many people will be posting on your account. If you’ll be the only one publishing content on your timeline, then a headshot will work great. If there are multiple people posting under their own names, then use your branded logo as the Avatar.
Define Your Style
The best content to post on your your social media channels depend on the channel but here's a quick breakdown:
- Facebook: Videos and curated content
- Instagram: High-res photos, quotes, Stories
- Twitter: News, blog posts, and GIFs
- LinkedIn: Jobs, company news, and professional content
- Pinterest: Infographics and step-by-step photo guides
- Google+: Blog posts that you want to rank on Google
Build Your Following
Follow these steps to build a large following:
It really is that simple.
You can also use the search function on each platform to find interesting conversations relevant to your business. This is a great way to engage with a wider audience and build relationships with others in your industry.
It also helps to know what time of day your target audience is most active. See what time of day you get the most likes and retweets on your posts, then use a service like Hootsuite or Timely which will automatically post your tweets at the ideal time.
Remember, they're called SOCIAL networks. Only post your content when you are going to be able to engage with your followers and spend some time chatting. If you want to build a community around your brand, you should be participating in the conversations.
- Follow/like other people. Often, they will follow you in return.
- Publish useful or interesting content.
- Engage with other peoples content by liking and commenting.
- Do this consistently.
It really is that simple.
You can also use the search function on each platform to find interesting conversations relevant to your business. This is a great way to engage with a wider audience and build relationships with others in your industry.
It also helps to know what time of day your target audience is most active. See what time of day you get the most likes and retweets on your posts, then use a service like Hootsuite or Timely which will automatically post your tweets at the ideal time.
Remember, they're called SOCIAL networks. Only post your content when you are going to be able to engage with your followers and spend some time chatting. If you want to build a community around your brand, you should be participating in the conversations.
