A Proven Process
To Build Your Fitness Business

Sure, it's possible to wing it and still grow an amazing fitness business. Hell, I did. But it took time and I made a lot of mistakes. These mistakes cost me time and money. If I could go back and do everything in the right order, this is how I'd do it.

Stage 1:

Becoming a Business Owner

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get set up, find funding and adopt the best possible mindset for future growth.

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Stage 2:

Building a Fitness Business

The fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business.

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Stage 3:

Marketing Your PT Business

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, obtain more leads and turn leads in to potential clients.

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The 8 Traits of Success
A Simple Yet Effective Roadmap

Like trying to achieve a weight loss goal with a client, many systems need to be optimised to accomplish a goal. Just as exercise is more effective with nutrition, the mindset and branding of your business is more effective with systems and marketing.

1. Mindset
Getting your house in order starts with how you perceive your business.

2. Branding
How your business name, logos and colours make people feel.

3.Finance
Understanding income and expenses in a business context.

4. Systems
To save you time and money on the long road ahead.

5.Sales
Learn how to sell without selling to people who want your service.

6. Marketing
The ins and outs of building an audience and getting leads.

7. Management
Buying a renting space, hiring employees and growing a team.

8. Skills
Other fundamental skills you'll need to get a basic handle on.

Fitness Business Courses
None of the Fluff

No matter what you're struggling with, we've almost certainly struggled with the same thing or something similar.

That means we have structured answers and insights and they're all available to you as an Institute of Personal Trainers member.

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An Easy to Follow
Learning System

The Institute of Personal Trainers has a unique approach to business support. It’s fast, easy, and even fun. With an Institute of Personal Trainers membership, you’ll be planning marketing strategies, dreaming up products and services and making essential business decisions in no time.

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Dedicated to Your Success

​I'm Dan! The founder. After completing my PT course and receiving zero help or business advice, I felt lost and out of my depth, I learned everything I could about business and went from solo trainer with a few clients to managing a fully booked team in just a few years.

I logged every success and every failure and in 2013 I started the Institute of Personal Trainers to give other trainers who feel lost a head start and a community to turn to.

Since then I've built multiple businesses in and out of the fitness industry and I've helped hundreds of personal trainers at every stage or their fitness business connect their life and businesses together to overcome challenges, big and small.

Everything You Need
All in One Place

Your iPT dashboard is a simple portal that contains everything you need to make progress in the shortest time possible.

Access a wealth of knowledge from decades of experience, a supportive community of personal trainers at all stages of business and all the resource, tools and templates you need at your disposal.

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A Supportive Community
At Your Fingertips

If you have fitness business challenges, want to expand your network or are looking to connect with personal trainer business owners who are ready to share their experiences and best practices, look no further.

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A System That Actually Works
According to Our Members

But does it work? That's the bottom line and it should be. Nothing says it better then the thousands of iPT members that have joined the program.

Take the First Step
Start For Free

We're here to provide you with everything you need to launch your business and make sure it become the success you've dreamed of. The first step is an easy one, but it's up to you.

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