Join Thousands of Trainers & Brands That Trust the Institute of Personal Trainers with Their Business Education

Experienced and novice trainers within our personal trainer community work in gyms, PT studios, homes, online or parks from all over the world. We work hard to build lasting relationships with industry related partners to bring clients the best possible service and to make building a personal trainer business as simple as it should be.

Meet Your Coach

​Hey, I'm Dan! After completing my PT course and receiving zero help or business advice, I felt lost and out of my depth, I learned everything I could about business and went from solo trainer with a few clients to managing a fully booked team in just a few years.

I logged every success and every failure and in 2013 I started the Institute of Personal Trainers to give other trainers who feel lost a head start and a community to turn to.

Since then I've built multiple businesses in and out of the fitness industry and I've helped hundreds of personal trainers at every stage or their fitness business connect their life and businesses together to overcome challenges, big and small.

Business Training for Personal Trainers.

We've developed a super simple, easy to follow but comprehensive library of tailor-made benefits designed to help you grow your business and become a better business owner. The growing range of exclusive PT member benefits include:

1. Personal or professional guidance - A place to share your challenges confidentially? Tap into the experience of our growing community.
2. Short personal trainer business courses - To improve your mindset, marketing, branding, management and more.
3. Access exclusive discounts - On personal trainer insurance, software, tools and apparel.
   
4. Access to our business and marketing expertise - To help get you more clients.
5. Business forms - To get you on the right track from day one.

Learn More

A Supportive Community, At Your Fingertips

If you have fitness business challenges, want to expand your network or are looking to connect with personal trainer business owners who are ready to share their experiences and best practices, look no further.

Learn More

An Easy to Follow Learning System.

The Institute of Personal Trainers has a unique approach to business support. It’s fast, easy, and even fun. With an Institute of Personal Trainers membership, you’ll be planning marketing strategies, dreaming up products and services and making essential business decisions in no time.

See Courses

Become an Instant Professional With Templates, Calculators & Lead Magnets.

We've collected templates, calculators and lead magnets for over 10+ years, most through generous donations from happy customers who used our service and wanted to share their success with others.

See Resources

Popular Personal Trainer Career Guides

As part of our ongoing support to personal trainer development and fitness business success, we've written a guide for personal trainers to help with all aspects of your business and fitness marketing.

Personal Trainer Salary
Ever wondered how much you can make as a personal trainer? Read more about the personal trainer salary.

Become a Personal Trainer
The steps to take to become a certified online personal trainer and start training clients.

Online PT Vs Face to Face
Discover the main differences between face to face clients and online training clients and how to market to them.

Read more guides