+ MEMBERS

+ BUSINESS COURSES

+ VIDEO LESSONS

+ TEMPLATES

A Proven Process
To Build Your Fitness Business

Sure, it's possible to wing it and still grow an amazing fitness business. Hell, most trainers do. But it takes time and they make a lot of mistakes. These mistakes cost time and money. If I could go back and do everything in the right order, this is how you'd do it.

Stage 1:

Becoming a Business Owner

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get set up, find funding and adopt the best possible mindset for future growth.

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Stage 2:

Building a Fitness Business

The fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business.

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Stage 3:

Marketing Your PT Business

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, obtain more leads and turn leads in to potential clients.

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The 8 Traits of Success
A Simple Yet Effective Roadmap

Like trying to achieve a weight loss goal with a client, many systems need to be optimised to accomplish a goal. Just as exercise is more effective with nutrition, the mindset and branding of your business is more effective with systems and marketing.

Code of Conduct
The framework from which all good business sits on.

1. Mindset
Getting your house in order starts with how you perceive your business.

2. Branding
How your business name, logos and colours make people feel.

3.Finance
Understanding income and expenses in a business context.

4. Systems
To save you time and money on the long road ahead.

5.Sales
Learn how to sell without selling to people who want your service.

6. Marketing
The ins and outs of building an audience and getting leads.

7. Management
Buying a renting space, hiring employees and growing a team.

8. Skills
Other fundamental skills you'll need to get a basic handle on.

Fitness Business Courses
None of the Fluff

No matter what you're struggling with, we've almost certainly struggled with the same thing or something similar.

That means we have structured answers and insights and they're all available to you as an Institute of Personal Trainers member.

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Dedicated to Your Success

​I'm Dan! The founder. You're probably wondering what qualifies me to teach a business course for personal trainers? Great question.

Not only have I been a personal trainer myself and experienced all of the same struggles you have, but I'm also an expert marketer of almost 10 years. You'd think that being a marketer would solve all of my problems but I learned the hard way that even the best marketing won't build a profitable and ethical business.

But that's exactly what I did. I built a profitable fitness business from a personal training studio, served hundreds of clients, hired employees and mentored them to build and grow their own businesses.

About us

Video & Written Lessons
To Help You Gain Clarity

Your iPT dashboard is a simple portal that contains everything you need to make progress in the shortest time possible.

Access easy to digest video and written lessons, packed wealth of knowledge from decades of experience.

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An Easy to Follow
Learning System

The Institute of Personal Trainers has a unique approach to business support. It’s fast, easy, and even fun.

With an Institute of Personal Trainers membership, you’ll be planning marketing strategies, dreaming up products and services and making essential business decisions in no time.

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Documents & Templates
All in One Place

There's nothing more frustrating that being told what you need to run your business but not how to get it or where to find it.

At the Institute of Personal Trainers, we've gone one better by literally providing you with the documents, tools and templates you need to succeed.

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A Supportive Community
At Your Fingertips

If you have fitness business challenges, want to expand your network or are looking to connect with personal trainer business owners who are ready to share their experiences and best practices, look no further.

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Take the First Step
Start For Free

We're here to provide you with everything you need to launch your business and make sure it become the success you've dreamed of. The first step is an easy one, but it's up to you.

Start for free