Search Engine Optimisation
Objective: By the end of this course you'll have a better understanding of search engine optimisation and how to obtain higher website rankings in Google, how to rank on the local map, how to create paid Google ads and how to rank your YouTube videos.
About: Search engine optimisation is like the nutrition to an effective training program. It's the hidden ingredient of many digital marketing strategies and when done right, can be a source of consistent and free leads.
Lesson 1: What is SEO?
Understand how Search Engine Optimisation is like the nutrition to your amazing gym program. It's a long term marketing strategy that can bring in a constant flow of free, organic leads.
Lesson 2: How to SEO Your PT Website
Learn some of the techniques that you must implement for the long term health of your personal trainer website.
Lesson 3: Get on The Google Local Pack
Learn everything you need to know to get your personal trainer website to the top of search results.
Lesson 4: Create Paid Google Ads
Paid Search, also known as Pay-Per-Click, is one of the quickest way to build traffic to your website. The only problem is that it’s not free, and it can be hard to set up
Lesson 5: Get More YouTube Visitors
YouTube SEO isn’t rocket science. If you follow the steps in this guide you’ll notice your videos ranking higher in YouTube and in Google – meaning more traffic for you.
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