TRAIT WILL WORK ON
Lessons
Resources
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Instructor
Dan Salcumbe
Dan is the founder of My Personal Trainer Website. A website design and marketing company for personal trainers.

With over 350 websites,  1,400+ marketing campaigns and multiple online businesses under his belt, he has a wealth of industry specific knowledge for PT's.

Introduction

​What You'll Learn
​We'll talk about how to create a Google AdWords account, create ads, create landing pages and get leads from PPC campaigns.

Why is This Important?
​Paid search or Pay Per Click (PPC) is the fastest way to get instant traffic to your site but it costs and it's hard to do. So by using just some of the tips in this lesson, will make sure you are on the road to (PPC) success.
Paid Search, also known as Pay-Per-Click, is one of the quickest way to build traffic to your website. The only problem is that it’s not free, and it can be hard to set up. In this guide, we’re going to go over how you can create a Google AdWords account, design ads, build landing pages, and find leads through implementing a PPC ad campaign.

Step 1: Set Up A Google Adwords Account

This is a boring and somewhat obvious step, but AdWords can be a complicated system to use. To get started, follow Google’s step-by-step guide to get your account up and running. 

Step 2: How to direct Traffic To A Landing Page

If there is one lesson you learn here about running a successful PPC campaign, it should be this: DON’T SEND YOUR PPC TRAFFIC TO YOUR HOME PAGE!

Sending traffic to a homepage is a huge waste of both your time, and your visitor’s time (not to mention a waste of your money).
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Your home page is designed for general conversation, giving your visitor an overall sense of your company. You’ll be covering more than one topic on your home page, meaning it won’t be perfectly matched up with your individual ads. 

By designing a dedicated Landing  (sales) page, you are more likely to get that person to convert. A landing page is a targeted page to get someone to make a call to action. It isn't just a case of showcasing your business, this is the homepages job. Let's dig deeper.

Step 3: Start Creating Targeted Landing Pages

By creating a separate landing page for each ad, you’ll be able to compare how effective each ad’s message is. When doing PPC advertising, its best to use several ad groups which separate related search phrases. If you decide to direct all of your ad groups to the same home page, your conversion rate is bound to suffer as a result. By designing individual landing pages for each ad group you will be better able to customize the user experience and core message for each visitor.  

As an example, create ad groups targeted at the following concepts:
  • fat loss package
  • muscle gain package
  • 8 week fat burner

Step 4: Invest In Some Expert Help

So now you know the basics of PPC advertising. If you are lucky, you’ll be able to achieve great results without breaking the bank. However, if you are unsatisfied with the results of your PPC campaign, you might want to consider bringing in an expert.

If you’ve been at it for a while, I’m sure you’ve been contacted by a Google Ads customer service wizard offering a helping hand. Take it! It could save you money in the long run and boost your sales.
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Google makes money through you paying for ads. If they can help you succeed, and in the process you buy more ads, it’s in their interest to help you.

Frequently Asked Questions

WHAT IS A PPC CAMPAIGN?
A PPC campaign is a Google AdWords Campaign where you pay for each person who clicks through to your site. Sounds simple, but their are lots of variables which can lead to your success or your downfall. 

WHAT IS A LANDING PAGE?
A landing page is another term for a sales page. It is different from all the other pages on your website as it is designed to target a person to make a call to action. (sign up to this newsletter, buy this course, get a free e-book...). 

IS IT BETTER TO INVEST IN A PPC CAMPAIGN?
If you need to direct mass traffic to your website and fast then a PPC campaign can be the fastest way of achieving this goal. Setting up an AdWords campaign is not for the fainthearted and you could end up throwing money down the drain if you bid on the wrong keywords, don't go through the right steps. So if you can afford it, pay someone to do it for you, it really will be worth the investment.

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