How it Works | About Us | Reviews | Articles
MY ACCOUNT
Institute of Personal Trainers
  • Home
  • Roadmap
  • Resources
  • Articles
  • Reviews
  • Join
  • Login
  • Home
  • Roadmap
  • Resources
  • Articles
  • Reviews
  • Join
  • Login

How to Create Paid Google Ads

Introduction

​What You'll Learn
​We'll talk about how to create a Google AdWords account, create ads, create landing pages and get leads from PPC campaigns.

Why is This Important?
​Paid search or Pay Per Click (PPC) is the fastest way to get instant traffic to your site but it costs and it's hard to do. So by using just some of the tips in this lesson, will make sure you are on the road to (PPC) success.

Paid Search, also known as Pay-Per-Click, is one of the quickest way to build traffic to your website. The only problem is that it’s not free, and it can be hard to set up. In this guide, we’re going to go over how you can create a Google AdWords account, design ads, build landing pages, and find leads through implementing a PPC ad campaign.

Step 1: Set Up A Google Adwords Account

This is a boring and somewhat obvious step, but AdWords can be a complicated system to use. To get started, follow Google’s step-by-step guide to get your account up and running. 

Step 2: How to direct Traffic To A Landing Page

If there is one lesson you learn here about running a successful PPC campaign, it should be this: DON’T SEND YOUR PPC TRAFFIC TO YOUR HOME PAGE!

Sending traffic to a homepage is a huge waste of both your time, and your visitor’s time (not to mention a waste of your money).
​
Your home page is designed for general conversation, giving your visitor an overall sense of your company. You’ll be covering more than one topic on your home page, meaning it won’t be perfectly matched up with your individual ads. 

By designing a dedicated Landing  (sales) page, you are more likely to get that person to convert. A landing page is a targeted page to get someone to make a call to action. It isn't just a case of showcasing your business, this is the homepages job. Let's dig deeper.

Step 3: Start Creating Targeted Landing Pages

By creating a separate landing page for each ad, you’ll be able to compare how effective each ad’s message is. When doing PPC advertising, its best to use several ad groups which separate related search phrases. If you decide to direct all of your ad groups to the same home page, your conversion rate is bound to suffer as a result. By designing individual landing pages for each ad group you will be better able to customize the user experience and core message for each visitor.  

As an example, create ad groups targeted at the following concepts:
  • fat loss package
  • muscle gain package
  • 8 week fat burner

Step 4: Invest In Some Expert Help

So now you know the basics of PPC advertising. If you are lucky, you’ll be able to achieve great results without breaking the bank. However, if you are unsatisfied with the results of your PPC campaign, you might want to consider bringing in an expert.

If you’ve been at it for a while, I’m sure you’ve been contacted by a Google Ads customer service wizard offering a helping hand. Take it! It could save you money in the long run and boost your sales.
​
Google makes money through you paying for ads. If they can help you succeed, and in the process you buy more ads, it’s in their interest to help you.

Previous Lesson
Next Lesson

Got questions about this lesson?

Discuss it in the community.
Go to Community

Trusted Services

Picture
Picture
Picture
Picture

Courses

Business Mindset
Become a Personal Trainer
Money & Finance
Marketing Basics
Business Setup
Build Your Business Brand
Become an Online Trainer
Business Management
Social Media Marketing
Build a PT Website
Email Marketing for PTs
Search Engine Marketing

Community

Community
Code of Conduct

Resources

Tools & Templates
Fitness Industry Discounts
Fitness Website Design

Company

About
Privacy & Terms

Connect

Contact
Facebook Group
Twitter Page

About

The Institute of Personal Trainers is the worlds leading business course specifically created to help fitness industry professional get better at business.
Start For Free
© Institute of Personal Trainers

My Account

Member Dashboard
Join Here

Company

Roadmap
Resources
Reviews
Articles
About
Contact

Resources

Fitness Website Design
Online Training Software

Community

Facebook Group
Code of Conduct