Focus: To choose a business name between your existing name, brand names and keywords, based on your current stage of business.
What You'll Learn In this lesson, you'll learn on how to choose the perfect name for your personal trainer business.
Why is This Important? Choosing a name is a crucial step to starting a new business. The choice of name will have a significant impact on the businesses success, particularly in the areas of branding, search engine optimization and social media marketing.
If you have been trying to figure out how to choose a name for your personal trainer business, then look no further. We get asked on an almost weekly basis to help people and fitness businesses choose a name for their business, blog and personal page.
Here’s a step-by-step guide on how to choose the perfect name for your personal trainer business.
Your Own Name
A lot of business owners and experts might tell you that using your own name as a business name is a bad move. And this is true if you've been in business for a long time or your want to expand.
But if you're just starting out and you haven't fully figured out your niche yet, your name might be the best option for you.
Using your name as your business name comes with a whole host of benefits:
It's quite likely to be available
It's never a bad idea to own your own name as a domain
It allows you flexibility with your niche
It helps to build your personal brand
When you're ready, you've figured out your niche and you're set on a company name that's not your name, it's a good idea to invest in a branded domain name.
In an ideal world you'd know exactly the type of clients you want to train and you'd be able to choose a business name accordingly.
If that's the case then a branded name is perfect for you. However, it can get a bit tricky because there are a lot of trainers, less fitness related words to use in your business name and only one domain name available for your website.
If you find yourself at a loss when it come to your business name, consider using an alternative spelling, adding "my" or "the" to the beginning of the domain or using hyphens.
Keywords are a search engine optimisation term that describe the words or phrases that someone might type in to a search engine to find a business related to your service. For instance, if someone was looking for a boot camp in Essex they would type “boot camp essex” in to the search engine.
I know, I know! you've read somewhere that you shouldn't choose your name based on words that someone might search for in a search engine (keywords).
The fact of the matter is this: if your business name contains your keywords and you can get a matching domain, then you will rank higher in search results and get more business.
Why? The job of a search engine like Google is to display the best possible results for any given keywords that are typed in to their search box. If someone typed “personal trainer essex” and the results came back with dog grooming services in Wolverhampton the user would not be at all pleased. The user would then use a different search engine like Yahoo, so Google would not be able to make money off of advertising.
Search engines have their own algorithms that help them to decide whether a website should be ranked for a keyword. One of the deciding factors is the presence of those keywords in the domain name.
If the “perfect domain” is taken, have no fear. This is where we make use of your keywords. Have a play around with the words and try to come up with something that’s as close to what your potential client would search for as possible.
If you provide personal training in Essex and www.personaltraineressex.com is taken, try these.
And don’t forget, you can also use .net, .org, .co.uk and many other top level domain name endings. The domain ending in .com is the most recognised as it was the first commercially used domain name but .net and .co.uk (if you're in the UK) come in at a close second.
Fitness Business Name Tips
Keep it short and sweet – Short domain names are easier to remember.
Think about what a potential client would type in to the search engine.
Make it easy to type – Avoid "q," "z," "x," "c," and "p” if you can,
Manage expectations – Your business name should tell people exactly what to expect from your business
Hyphens (-) are for emergencies – Only use them if you have to. They can be a life saver if someone has already taken your ideal domain name but they can also really get in you way when people miss them out or put them in the wrong place.
Your domain name does not have to match your business name.
Keep a list of your keywords because you can use them for your website.
Get in touch with us. We will give you the low down on what's hot and what's not.
Now that you know how to choose a domain name, all that's left to do is pick one and register it. Try 1and1 and GoDaddy. They're both excellent reliable companies and they often offer huge discounts on top level domains!