How to Create a Buyer Persona
Focus: To speed up your marketing processes by obtaining a comprehensive understanding of the way your clients think and feel about your service.
"I'm an online personal trainer.
"I'm an online bodybuilding prep coach.
"I'm an online bodybuilding prep coach for over 30's semi professional female bodybuilders who are short on time due to work and family commitments
Got to page 9 of your Build a Brand Workbook and answer the questions.
Using the information from the exercise above, answer the questions in your workbook to learn more about your ideal clients so that you can tailor your marketing message to them.