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Local Marketing For Personal Trainers

With the advent of modern technology, a lot of trainers lean to online marketing strategies to gain in person clients when some of the easiest and more effective ways to gain local clients are local marketing strategies.
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About This Course

Objective: Discover the fundamentals of marketing your personal training business locally, how to create a grow partnerships and how to get PR for your fitness business.

About: In this course we'll learn about local marketing strategies that are often overlooked by most personal trainers but have a huge return on investment.

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Lessons: 6
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Minutes: 70
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Video & text
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Intermediate
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Unlimited
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Exercise:

This course includes a workbook. During the lessons you'll see this symbol which means there's an exercise to complete in your workbook.

Course Lessons


Choose a Niche
Lesson 1: How to Become the Go-To Trainer
How to become the go-to personal trainer in your local area and gym by working with the people and companies around you. This lesson digs into how you can connect with potential clients by making yourself the most useful and approachable personal trainer in the room.

Getting to Know Your Clients
Lesson 2: How to Set Up Local PR & Charity Events
Discover how to get local PR for your fitness business and how to use charity events to get more clients while working on a good cause. You'll also learn exactly how to approach your local radio or newspaper without seeming desperate.

Create Your USP
Lesson 3: How to Create Local Offers & Partnerships
Learn how to connect with the companies local to you that are big or have a larger following. Figure out whether you can run boot camps for them, well being classes or 6-week mindset and training programs. They have a captive audience and businesses are often investing into staff well-being with their HR budgets.

Buyer Journeys
Lesson 4: How to Set Up Local Public Speaking Gigs
In this lesson we'll discuss the fears of public speaking and making videos. You'll learn how to do talks at local cafes, sports teams and with community groups that would love to have a 45 minute talk on nutrition or fitness or injury prevention. It's an amazing way to build a local brand for yourself.

Design Your Fitness Packages
Lesson 5: How to Create Leaflets & Flyers
How to create something compelling. An offer that a potential client might want to actually take you up on when they see your leaflet or flyer. Flyers work, but only if there is a compelling offer that someone wants, that is local, that gets them to their goal.

How to Set Up your Social Media Accounts
Lesson 6: How to Turn Client Into Raving Fans
How to turn your local personal training clients into raving fans using customer service and retention techniques. Because the best source of new leads or often the clients you already have.

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The Institute of Personal Trainers is the worlds leading business course specifically created to help fitness industry professional get better at business.
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