About This Course
Objective: Discover the fundamentals of marketing your personal training business locally, how to create a grow partnerships and how to get PR for your fitness business.
About: In this course we'll learn about local marketing strategies that are often overlooked by most personal trainers but have a huge return on investment.
About: In this course we'll learn about local marketing strategies that are often overlooked by most personal trainers but have a huge return on investment.
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Lessons: 6
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Minutes: 70
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Video & text
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Intermediate
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Free
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Resources:
This course includes a workbook and additional resources which you can download for free here:
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Course Lessons
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Lesson 1: How to Become the Go-To Trainer
How to become the go-to personal trainer in your local area and gym by working with the people and companies around you. This lesson digs into how you can connect with potential clients by making yourself the most useful and approachable personal trainer in the room. |
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Lesson 2: How to Set Up Local PR & Charity Events
Discover how to get local PR for your fitness business and how to use charity events to get more clients while working on a good cause. You'll also learn exactly how to approach your local radio or newspaper without seeming desperate. |
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Lesson 3: How to Create Local Offers & Partnerships
Learn how to connect with the companies local to you that are big or have a larger following. Figure out whether you can run boot camps for them, well being classes or 6-week mindset and training programs. They have a captive audience and businesses are often investing into staff well-being with their HR budgets. |
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Lesson 4: How to Set Up Local Public Speaking Gigs
In this lesson we'll discuss the fears of public speaking and making videos. You'll learn how to do talks at local cafes, sports teams and with community groups that would love to have a 45 minute talk on nutrition or fitness or injury prevention. It's an amazing way to build a local brand for yourself. |
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Lesson 5: How to Create Leaflets & Flyers
How to create something compelling. An offer that a potential client might want to actually take you up on when they see your leaflet or flyer. Flyers work, but only if there is a compelling offer that someone wants, that is local, that gets them to their goal. |
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Lesson 6: How to Turn Client Into Raving Fans
How to turn your local personal training clients into raving fans using customer service and retention techniques. Because the best source of new leads or often the clients you already have. |
