Learn More About Creating Fitness Service Leaflets
Now a slightly forgotten area of offline marketing is leaflets and flyers. Now there's many ways that you can use leaflets, flyers, and posters, and the key thing is that you're using it to add value, or show that you have a very valuable service. Now the reason I highlight that is if you walk into many gyms, many posters of personal trainers, I'll be honest, are really boring. They're usually, "Hi, my name is Ben Coomber. I'm a personal trainer. I specialize in fat loss. I do this. Here's my number. This is my price for PT. Let me know if you'd like my service." That's how so many personal training posters go. Does a prospective client want to see that? No, they want to see something that's going to change their life. They want to see something that is going to get them on board. They want to see something that's going to get them excited.
What People Want to See On a Flyer
So what have you had a page full of transformations and how people did
it? What if you had a page that had such a compelling package that it
just compelled people to get on the phone or visit the URL that you had
on the poster to find out more? The thing with flyers and posters is
they're usually executed very, very poorly.
So if you think about your profile poster in the gym, is it really selling how you can help people and talking to the person in front of the poster? If not, go and revisit that poster. If you were going to put together a local leaflet to be door dropped in your local town, what should you be advertising? Should it be a leaflet that says, "Hi, I'm Ben Coomber. Book 10 sessions with me. We can lose body fat."
No. People don't want to know that. People want to know how you can change their life. So if you were going to do a leaflet, do a leaflet where it shows all of your transformations. Write the leaflet saying, "All of this was done without doing a restrictive diet, without being in the gym for 10 hours a week, without feeling like you don't want to do the diet in the future. And it's kind of boring, without feeling like you're sacrificing your social life," they're all the things that people want to see, they want to hear about that.
People don't talk about that stuff. So if you were going to build a leaflet for your business, show the results, show the journey, show how easy it can be, sell the package. And it could be the, "Right, on June the first, my next 12 week transformation is starting. The first week for anyone with this flyer is free. So if you want to get the first week of my 12 week transformation for free, visit this URL or text this number and I'll get you in for the first week for free."
So if you think about your profile poster in the gym, is it really selling how you can help people and talking to the person in front of the poster? If not, go and revisit that poster. If you were going to put together a local leaflet to be door dropped in your local town, what should you be advertising? Should it be a leaflet that says, "Hi, I'm Ben Coomber. Book 10 sessions with me. We can lose body fat."
No. People don't want to know that. People want to know how you can change their life. So if you were going to do a leaflet, do a leaflet where it shows all of your transformations. Write the leaflet saying, "All of this was done without doing a restrictive diet, without being in the gym for 10 hours a week, without feeling like you don't want to do the diet in the future. And it's kind of boring, without feeling like you're sacrificing your social life," they're all the things that people want to see, they want to hear about that.
People don't talk about that stuff. So if you were going to build a leaflet for your business, show the results, show the journey, show how easy it can be, sell the package. And it could be the, "Right, on June the first, my next 12 week transformation is starting. The first week for anyone with this flyer is free. So if you want to get the first week of my 12 week transformation for free, visit this URL or text this number and I'll get you in for the first week for free."
So we're wowing them with the product. We're showing them how good it is. We're giving them an opportunity to get on board for free. If you went and gave out 1,000 leaflets in your local town, what's the chances that you'll get 50 to 100 people dropping you a text message to get in on the first week for free of your transformation program.
And then what's the chance of out of those 50 to a hundred people, 20 to 30 people staying? Probably likely if you're good at your job and you're running a great business and service. So the thing with leaflets and flyers and print and media, it's just that so many people make it too boring and just talk about themselves. An advert for your services should not be you talking about yourself, it should be about you talking about how you can help the client, or the client can achieve with you. Why you're different. That's how you sell yourself.
So there's nothing wrong with print media. There's nothing wrong with flyers and posters, but they have to talk your client's language. They have to show that you can help them, and that your service is different and that they're going to achieve everything that they want to achieve and more, and you've got to be able to communicate that just on a poster or just on a leaflet. So please don't think that those types of offline media are dead. They're not, they've just got to be executed in a compelling way that causes an individual, the person reading the poster, to create action and contact you.
