TRAIT WILL WORK ON
Lessons
Resources
Instructor
Dan Salcumbe 
Dan is the founder of My Personal Trainer Website. A website design and marketing company for personal trainers.

With over 350 websites,  1,400+ marketing campaigns and multiple online businesses under his belt, he has a wealth of industry specific knowledge for PT's.

Become a Better Writer

Objective: Access an easy to follow writing structure so that you can create engaging content and compelling offers.

About: Writing is the cornerstone of any marketing strategy and a skill that all personal trainers should become proficient in. Even beginner writers can create compelling and share worthy content with these guides and templates.
Lesson 1: Create Content that Gets New Leads
Understand why content is so important to your marketing strategy and the main types of content that will help you get new leads.
Lesson 2: How to Write a "How To" Blog Post
Learn how to structure a "How To" blog post for increased engagement.
Lesson 3: How to Write a Newsjacking Blog Post
Learn how to base and structure a blog using headline news to attract more traffic to your content.
Lesson 4: How to Write a List Based Blog Post
Learn how to structure a blog into a list to attract more traffic to your content and keep it reader friendly.
Lesson 5: How to Write Offers That Sell
Learn how to create content and sales pages that talk to your ideal client and encourage them to sign up.
Lesson 6: How to Create Your First Lead Magnet
Understand how lead magnets can help you build your audience and why you should create a specific one to your target market.
"Professional marketing and business assistance, savvy and accurate content, pre-researched insights into the industry to help you brand and market yourself to a top level and so much more." Hayley Bell, Get Wild Fitness