10 Personal Trainer Resources to Help You Start Your Fitness Business

As a personal trainer, finding the right resources and tools to help you run your business smoothly can undoubtedly make your life a lot easier and help you on your journey to become a world class personal trainer. However, it can be challenging to know where to start!

There is no need to worry, though, as we have got you covered. Let's explore 10 of the best personal trainer resources below.

#1. Client Forms and Personal Trainer Documents

If you are just getting started, there are many different documents you will need to acquire and store information from your clients for various purposes. Think client goals questionnaires, new client agreement forms, online training informed consent forms, PARQ, personal training agreements, a range of assessment questionnaires, etc.

While that might sound overwhelming to put together, you only have to do the work once, organize them within your onboarding process and then update them when things change. The good news is that you can also get access to such document bundles with an IPT Membership.

Join IPT here.

#2. Personal Trainer Business Plan Template

It does not matter what sort of business you run, having a business plan is imperative, and personal training certainly falls into this category. Your plan should outline your goals and objectives and any challenges your business faces. 

It should also provide a reference point for your brand and the business you want to run. Your business plan gives you a sense of direction at all times. You're in luck if you've got no idea where to start. We have a template our members can download and fill out. 

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#3. Package Price Calculators 

Package price calculators for in-person and online personal training can be incredibly useful. They can help you understand how much you should charge a client for your services.

Often, it can be pretty tricky to get the price right as a personal trainer, but this is not something you will have to worry about if you have a valuable and reliable tool you can use whenever you feel your prices need changing, or you want to launch a new service. You guessed right. We have both available for our members as well.

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#4. Monthly Social Media Calendar

Social media is an excellent tool for personal trainers when connecting with new clients and improving loyalty amongst your existing follower base. However, this will only be the case if you stay consistent with your posts and message. 

You don't only need to post consistently, but you also need to make sure you are delivering quality content that adds value. This is why a monthly social media calendar is so important. Every month, you can dedicate a set time to develop new post ideas or look up templates like the one we created for our IPT members. You can also do the combination of the above depending on the capacity you have each month.

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#5. Workout Logbook

Recording workouts improves your clients' adherence to their workout plan and helps you track the progress they are making. Both of which are crucial ingredients to success. Providing your clients with a tool to do that quickly is an excellent way of ensuring that everything is up to date and that you can deliver the best quality service.

If you use personal training software, you don't need anything that is easy to use and updates in real-time. However, if you're working with clients who might not be as tech-savvy, you can still create a logbook template that they can use on their computer or even print out and record their workouts that way. IPT has you covered here too.

Join IPT here.

#6. Marketing Templates

Marketing is how you'll find new clients and broadcast your brand message on all your platforms, may that be online or offline. At the heart of a successful marketing strategy are your clients, their needs and wants, and how you propose to meet them.

The Institute of Personal Trainers developed resources like the Buyer Journey and Buyer Persona Templates to help you identify precisely who you serve. Documents like the New Lead Follow-Up System and the Weekly Newsletter Templates help you convert an inquiry into a client or keep your audience engaged. You'll also find a comprehensive Website Marketing plan to make the most out of your personal trainer website.

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#7. White Label Social Media Graphics

You can take the guesswork out of what to post on social media by gaining access to a library of social media posts brought to you by IPT. There are hundreds of white label posts that you can use across Twitter, Instagram, and Facebook.

You can add your own branding, which is vital when publishing content to your followers. This will save you a tremendous amount of time while ensuring you are posting engaging content on social media.

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#8. Facebook Ad Templates

Facebook is a trendy platform people use when looking for information, news, or even services, including personal trainers. You want to make sure that you reach anyone looking for the type of service you provide.

Facebook Ads are a great way to attract immediate income to your business so long you know what you're doing. However, you need an eye-catching and compelling ad that looks amazing and markets your business well. Hence, templates are critical, especially for consistency. IPT offers 3 different ad templates so you can find one that best targets your ideal clients: Story, Curiosity, and Bad Idea.

Join IPT here.

#9. eBooks and Whitelabel Recipes

We have other templates for personal trainers who want to provide value to their audience. You'll find eBooks on fitness and nutrition and white label recipes you can send to your clients.

You can post these recipes online or print them out and hand them to your clients. You can add your branding so everything you post or give out will carry your stamp. If you are happy to try some of them and record your experience, you might even be able to promote them better.

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#10. Courses and Workbooks

Every personal trainer understands that the science is forever developing, so staying up to date is essential. That goes for marketing, best practices, and business development as well. Gaining knowledge via attending courses is part of a trainer's life.  

The Institute of Personal Trainers started as a blog that developed into the courses you can access on the roadmap. We work continuously to update them when new data comes to light. We also developed workbooks to help you go through these courses and learn everything about business mindset, finances, marketing, brand, and more. You can download the files and even print them out if you prefer having a hard copy.

Join IPT here.