8 Underrated Marketing Tips to Attract More Personal Training Clients

Whether you are starting a personal training business or have been in the industry for years, all personal trainers will be looking to grow their client base. When a client achieves their goal, they might part ways with you. Therefore, you will likely always be looking for new clients.

As a new personal trainer, you'll need to focus a lot more on getting new clients than seasoned fitness professionals with years of experience and a stellar reputation in their area. Still, the strategies that will help you continuously bring new people to your business are the same. Let's see what you can do too to keep your schedule full.

Tip #1. Be Honest with Your Offers

Owning and running a personal training business should involve complete honesty and transparency with what you offer to your clients. This means to be realistic in helping your clients set their fitness goals and manage their expectations. There is no use in promising results in 30 days if you know it isn't achievable. 

Therefore, be completely honest as this will not hurt your business reputation and make clients trust you. Trusting clients will offer good reviews, which will look great for your business. They will also stay with you for longer and likely recommend you to their friends and family.

LESSON: Pricing Your Services

Tip #2. Show Your Competence to Your Audience

Speaking of good reviews, they will help your personal training business stand out among the rest and attract more customers. Should your clients be happy with your services and share that for other people to hear and read, that will build trust in your audience and prospective clients. 

After asking your clients for reviews after achieving a milestone goal, make sure to use them to your advantage. Display them everywhere possible (on social media, your website, Google, your advertisements) to ensure that every new member of your followers knows how much everyone else loves your business.

BLOG: The Short Guide to Getting Testimonials for Your Fitness Business

Tip #3. Keep Learning from Industry Leaders

Seeking advice from industry experts will help you get on your way to attaining your first lot of clients, as well as many more in the future. These will help you with the proper selling techniques to attract new prospects and win them over when they are looking for someone to help them achieve their fitness goal. 

Getting help from people who have already had success in the field will ensure that you attain expert knowledge from someone who has already tried and tested measures to acquire clients and can help you choose the ones that are best suited to your fitness business model. Beware, some fitness gurus out there might not be doing it for your success, so be vigilant about who you hire.

BLOG: How to Become a Fake Fitness Mentor

Tip #4. Create and Promote a Kickass Low Barrier Offer

Every competitive business needs excellent intro offers, especially in the personal training world. Several other fitness businesses might have a similar brand reputation and clientele as you. Therefore, you will need to offer great prices to stand out among the crowd and win over new clients. 

Ideally, your low barrier offer provides your prospective client with an insight into your service so they can decide whether or not they want to work with you. This could involve a free strategy call, taster sessions or a limited-time free or low price membership depending on what services you offer. 

BLOG: 5 Ways to Overcome Price Objections for Personal Trainers

Tip #5. Create a Website

Potential personal training clients will likely look online to find the help they need or check you out on Google after seeing something useful from you. Today, having a website is paramount for any fitness business but particularly important for online personal trainers.

A great website is easy to discover, follows the latest user experience best practices and gives your website visitors all the info they want to know about you to get in touch. Just remember, a website on its own will do nothing. You'll need to learn how to use it and generate traffic to it so your ideal clients will find it.

COURSE: Build a Personal Trainer Website

Tip #6. Network with Fellow Business Owners

Networking with other businesses is as important as networking with clients. If you think about it, personal training has the word 'personal' in the name for a good reason. You will build a bond with your clients and help them through the trust that comes with it. It's only natural that you'd want to create a rapport and show how you can help them even before working with someone.

You can do this by hosting and attending various events in your area or even online. The idea is that you get to know other business owners within the fitness and health industry who might be looking for a personal trainer just like you for their patients. Think beauticians, physiotherapists, osteopaths, hairdressers or even coffee shop owners. 

BLOG: 6 Networking Tips for Personal Trainers: How You Should Do It and Why

Tip #7. Social Media Marketing

Social media will be your best friend when you encourage new prospective clients to take their next step on their journey. It is an easy and free way to market your business. 

You can showcase your client's progression pictures as well as testimonials, discounts, and more. Publishing content several times a day will help you reach as many people as possible and grow your business's reputation. 

Using social media, you can narrow down your reach so that your content targets the right audience. For instance, you can use paid promotion to target specific locations, genders, ages, and preferences to make your social media marketing more successful and effective for gaining new clients. 

COURSE: Social Media Marketing for Personal Trainers

Tip #8. Hire a Team

Although you might have started your personal trainer business alone, you can grow your client base and help your business achieve greater success by employing other professionals, including personal trainers, a marketing specialist or even a personal or virtual assistant. 

While you have a finite capacity for working hours, you can expand and help more clients if you work with a team of trainers. You will want to train them to meet your standards so that all clients can attain the same level of professionalism, results, and service. 

Once you have the financial stability and can invest back into your business, it's worth delegating tasks that you don't like, are not good at, or don't want to spend time on. That's when an assistant and or a dedicated sales and marketing consultant can help you out.

COURSE: Fitness Business Management