Potential clients are most likely to engage with videos on social media and when done right, they can drive a ton of traffic to your personal trainer website. Once they’re there, you’ve likely got some more video resources that will help your audience to build a connection with you, to demonstrate your authority in your field, and to bring some leads into your fitness business.

2020 has been a dumpster fire for a lot of fitness businesses while some businesses have thrived. Why are some personal trainers crumbling at the early signs of stress where others are flourishing under the pressure? What’s the common denominator between the businesses that are successful?

Talking to your clients is a fundamental part of coaching them and we all have our favourite go-to phrases that we rely on as effective when cueing and motivating them. But some forms of communication are at best unhelpful and at worst detrimental to your client, your relationship with them and how they feel about their bodies.

Most of the people that seek out help from a personal trainer are looking for the support and accountability that comes with having a well thought out and personalised plan laid out by an expert. Depending on your demographic and specialist skill set, people may be looking for particular support with an aspect of their training, with their diet and nutrition and often, their lifestyle and mindset.

If, like most of the personal trainers in our community, you’re worried about the negative implications the current pandemic is and could have on your business, this guide is for you.

Operating a home gym is a brilliant alternative to working in a commercial or studio gym. It eliminates the need to pay rent or provide classes for free and if you already have an established client base you can still provide them with individualised attention in a gym environment. With the added bonus that you have a personal gym at home that you can use any time you like.

​It’s a common aspiration for personal trainers and fitness enthusiasts to one day open their open gym. This might be the perfect choice for you if you are passionate about helping others with their health and fitness, and aren’t afraid to work long hours in the pursuit of your goals.

​​The onboarding process for new personal training clients begins the moment they sign on for personal training with you. It's a term that refers to all the stages that you take the client through from the moment they say that they'd like to train with you.

​Paid advertising is where you pay for traffic to get directed to your personal training service. It's different from organic marketing, where you rely on the natural reach of your audience to take action on your posts. 

​Personal training, particularly when based online, is likely to generate more leads when you have an audience that is highly engaged with your message. It doesn’t have to be the biggest audience, but rather one which regularly consumes, interacts with and shares your content.