Personal Trainer Business Tips
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Most clients first search online for a product or service they want to buy. In today’s world, your personal training business could struggle without an online presence.
Besides having a fitness website, you need to be active online and put certain marketing strategies in place for your business to get the attention of potential buyers. Read on for tips on how to maximize traffic generation to your trainer website.
The Importance of Website Traffic Generation
The main reason you need to increase traffic to your personal trainer site is lead generation. The more people you have viewing your website the more opportunities you have to sell your goods and services and the greater the revenue you get.
A healthy amount of traffic to your website also helps you rank high in search engine results which brings in more traffic. Many web users don’t read beyond the first page of Google search results. It is important for your website to always feature on the first page of search results relevant to you.
Below are 8 tips on how you can increase the amount of high-quality traffic to your website.
1. List Your Website On ‘Google My Business’ And Online Directories
Having your business listed on Google is a must for any freelance personal trainer or fitness business. The Google Business listing gives out all the information clients need such as your location, contact details as well as reviews from other clients. Five-star reviews on your listing can help to build your reputation, trust in your audience and ultimately grow your business.
Google estimates that a complete business listing gets more visits than an incomplete one so be sure to post a complete listing. Other than Google, get listed in other online directories for personal trainers. Look up your local business listings as well! Getting listed on an online directory creates inbound links to your website which helps it rank higher on search engines.
2. Use Search Engine Optimisation (SEO) On All Your Pages
Ensure that all your pages are optimised for your relevant keywords so search engines will rank then higher. You can do this by using targeted keywords, having quality content and long-form posts. Also, add irresistible headlines with meta descriptions and use internal links too.
Our sister company, My PT Website designs websites for personal trainers and fitness companies that are purpose-built and also include the fundamental SEO settings. Feel free to check out the My PT Website blog for more SEO tricks!
3. Post To Social Media
It's beneficial to create social media accounts for your fitness business on platforms like Facebook, Twitter, Instagram, and LinkedIn.
To get subscribers and supporters, you should have frequent conversations about topics in which your audience is interested.
Instagram is a great tool for personal trainers as you can show images of body transformations of yourself and your clients or you can post demo videos for exercises and other practical advice.
Whenever you write a new blog post, promote it through your social media pages. If the content is interesting your subscribers will visit your website to read the post and may share it with their network.
4. Target Web Pages with Long-Tail Keywords
Long-tail keywords are those that are very specific, for example, ‘personal trainer in Crystal River’. When you have pages that answer very specific queries it is easier for your website to rank on the first page of Google for that search term. As mentioned before, ranking on the first page of a search engine greatly increases traffic generation to your website.
5. Consider Email Marketing
If you have a list of emails from your clients and potential clients, then sending out a periodic email can help increase traffic to your website.
However, you may risk having people unsubscribe from you or mark your emails as spam if they are not useful. Avoid sending out emails without any planning or intent. Always aim to provide value first and encourage readers to act on an offer occasionally.
6. Be Active Online
You can create an online presence by being active in multiple places on the internet. For instance, try commenting on other fitness blogs and posts, answering questions on Quora and being active in online groups related to personal training. You can link your website to your profile so that whenever people want to know more about you, they can click on your website.
Also, consider writing guest blogs on other websites related to your industry. This will generate traffic from the other website’s users.
Another important tool for personal trainers is YouTube and video content. Your clients will want to know how to do certain exercises and the best way to show them is through video.
7. Use Google Analytics
Google Analytics is a free tool that shows you how much traffic you are getting and where it is being generated. You can learn what marketing activities increase traffic and which ones don’t. This way you concentrate on what really works after a period of time of trial and error.
8. Pay for Advertising
While the above tips were all free, you may have to spend some money on advertising if you want to increase traffic generation for your website. The first way is to pay for Google PPC (pay per click) advertising. This service places your website at the top of google search results for a search term relevant to your services and you only pay if clients click on your ad.
Another way is to pay Google to have your business listing show up on the top of google map results for searches related to your services in a certain location. You can also pay for advertisement on different social media platforms such as Facebook, Twitter, and YouTube to advertise your content and services on the social feed of users that are most likely to look for them.
Another popular promotion method is to buy advertising from other websites whose users are likely to buy your services. For example, you can place a banner of your website and services on a local fitness shop’s page or a local gym’s page.
The final method of paid advertising is re-targeting. In this method users that have visited your website are followed by your advertisements on the websites that they visit so that your business stays on their minds.
Traffic generation to your website won't happen overnight but every effort you put in will be well worth it.
For help with promoting and growing your business, check out our fitness business course for assistance.
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