How to Use Social Media to Grow Your Personal Training Business

Building a physical fitness company using online methods might seem difficult at first. But it's not as complicated as you think and it can yield great results for your personal training venture.

Social media, specifically, works wonders for growing your following and your profits, so long you understand how to create engaging posts. Keep reading if you're interested in learning how you can use social media to build your personal training business.

Post Images to Peak Interest

It's safe to say that the majority of social media platforms have become heavily visually-driven. This basically means that people are seeking and engaging with a lot of imagery on a daily basis. Understanding that your potential clients' attention can be grabbed more easily with pictures and videos will help you to choose the best strategy for your content.

You can post pictures of different themes that encourage your audience to stay interested in your business. Try posting before and after pictures of transformations if that's your USP, photos of delicious meals with recipes, motivational quotes, or video clips of workout tips to get more attention on your social media profiles. Be sure to use only high-quality pictures and recordings.
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Also be consistent with your posts, aim to publish something every day. Figure out the best times to publish to make sure the majority of your audience is able to see you.

Go Live!

The "live" feature is a fairly new add-on to a few social media platforms, including Facebook and Instagram. It allows you to create live streams while people watch and interact with you. This is a perfect opportunity for you to build trust and authority for your personal training business.
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Use live recordings to show your personality, ask questions or show workout tutorials. People will appreciate your vulnerability and accessibility. Make sure you remain professional and try to plan some of your lives appearances ahead of time to promote before you begin.

Engage With Your Audience

The best part about growing your personal training business on social media is the ability to create genuine relationships with your clients and customers. Social media platforms can typically be very intimate and allow business owners direct communication with buyers.
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It's important that you don't ignore your customers. Engage with them as much as possible by answering comments and publishing posts that will spark conversations.

​Recommended Course: Social Media Marketing

Have Consistency

Above all, you will need to show your audience that you are committed to their journeys just as much as they are. You will need to be consistent no matter which strategies you use if you want to build a personal trainer business.

​Plan out your posts accordingly at least a week or month in advance and consider using an auto-post app for social media.
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Check out the Content Distribution Systems lesson in the ​Business Systems course.

Need More Help Building Your Personal Training Business Using Social Media?

Finding a good strategy for social media can be a bit frustrating while you're trying to operate a business at the same time. However, you don't have to go at this alone.
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We offer plenty of resources to help your personal training business get started and expand consistently. If you're interested in more help and information get access to our to the Institute of Personal Trainers fitness business courses.