Building a physical fitness company using online methods might seem difficult at first. But it's not as complicated as you think and it can yield great results for your personal training venture.
Social media, specifically, works wonders for growing your following and your profits, so long you understand how to create engaging posts. Keep reading if you're interested in learning how you can use social media to build your personal training business.
Post Images to Peak Interest
You can post pictures of different themes that encourage your audience to stay interested in your business. Try posting before and after pictures of transformations if that's your USP, photos of delicious meals with recipes, motivational quotes, or video clips of workout tips to get more attention on your social media profiles. Be sure to use only high-quality pictures and recordings.
Also be consistent with your posts, aim to publish something every day. Figure out the best times to publish to make sure the majority of your audience is able to see you.
Go Live!
Use live recordings to show your personality, ask questions or show workout tutorials. People will appreciate your vulnerability and accessibility. Make sure you remain professional and try to plan some of your lives appearances ahead of time to promote before you begin.
Engage With Your Audience
It's important that you don't ignore your customers. Engage with them as much as possible by answering comments and publishing posts that will spark conversations.
Recommended Course: Social Media Marketing
Have Consistency
Plan out your posts accordingly at least a week or month in advance and consider using an auto-post app for social media.
Check out the Content Distribution Systems lesson in the Business Systems course.
Need More Help Building Your Personal Training Business Using Social Media?
We offer plenty of resources to help your personal training business get started and expand consistently. If you're interested in more help and information get access to our to the Institute of Personal Trainers fitness business courses.