In 2016 there were almost 300,000 registered personal trainers and instructors according to the Bureau of Labor Statistics. Numbers are set to continue rise in the coming years.
That's why having a standout personal trainer website is so essential.
No-one wants to sign up with someone who seems unprofessional so you need to ensure that your website not only looks good but sells your services as well.
The five tips below cover the main things you need to know.
Recommended Course: Build a PT Website
1. Keep the Design Simple and Wording Concise
Nothing is worse than a website which is covered in text with endless colors and patterns all working against each other.
For fitness trainers especially, finding the right balance between visual elements and text is vital. People are coming to you because they want to be healthier and look great, the more your website can reinforce that ideal, the better. On the other hand, if your goal is to rank high in search engines, the quality and the length of the text is important.
If you don't know how to start creating your website design you have no reason to worry. Many DIY platforms now come with free professional templates you can use and if you stick to the template, you can end up with a simple but professional looking website.
Of course, if you can afford it, it's even better to pay someone to design it for you.
2. Make Your Personal Trainer Website About Your Clients
As a personal trainer, you should definitely be in great shape yourself. But unfortunately, that also means potential clients won't look to you for inspiration because you make it look easy.
In their mind, they're often thinking: "You're supposed to look good, but what about regular people like me whose life doesn't revolve around fitness?"
If your website is peppered with before-and-after photos and testimonials from your clients, you immediately address their number one concern.
Also, the more images you have, the more likely someone will see a client which they can relate to. For example, it's unlikely a young woman will be inspired by seeing a fifty-year-old man tone up and lose his beer belly.
3. Write a Winning Bio on Your About Page
The most important goal is still to make it about your client. Consider that you are talking to a prospect on a consultation and you need to introduce yourself in a way that they can relate to you, your story and your clients.
Tell them about your experience in helping people with their specific fitness and health related problem. Share your own struggles and story and how you managed to overcome them and don't forget to include important information.
Your qualifications and credentials that show your readers why you are in the best position to help them with their fitness may not be the most important aspect of their decision, but the lack of those details may harm the level of trust you can build via your bio.
4. Have an Honest Blog
Potential clients also want to see that you are still continuing to learn and grow yourself.
Whether you're taking more courses or are having trouble breaking a personal plateau, sharing it online makes you more relatable and most importantly, shows your ambition when you achieve your goals.
Writing a blog helps you stay up to date with current trends while giving you an outlet to shape your advice and opinions.
Frequent, new content on a website also helps boost its ranking on Google's search results too.
Recommended Course: Become a Better Writer
5. Always Have a Call to Action (CTA)
An important rule of website design is to ensure that every page contains at least one relevant CTA.
This CTA can link the visitor to another page on the website or encourage them to share their details with you in exchange of something valuable for THEM, like a lead magnet. The secret is, that the CTA needs to be in line with your ideal client's next logical step.
For example, when your Home page does its job, it will provide an overview of your methods (link to About page), a brief description and benefits of your services (link to Services page) and a Company Mission (link to Contact page).
Look Good Do Good
Ultimately, a strong personal trainer website should make potential clients like, trust and believe in you.
From client testimonials and photos to your personal advice and successes, the more you share, the more reasons you are giving someone that they too can get in shape.
For more information on how to thrive, check out our personal trainer career guides.
Did you find this information useful?
Get instant access to proven business and marketing training — for free.
See Our Courses