Working alongside a personal trainer can give people an incredible edge with their health and fitness goals. It’s often an investment that pays back far more than they expect. So with the internet making it possible to work with a personal trainer anywhere in the world (provided they have an online business), who are the best of the best?

The city of London has some of the most highly qualified, highly sought after, and highly experienced personal trainers in all of the UK. Some of the trainers listed here have trained celebrities to get ready for blockbuster movies that know that they need to have a particular look to withstand the scrutiny they’ll get.

Many people start personal training while they have the security of a regular income from another job. To begin with, personal training is a side hustle. But for many aspiring trainers, the allure of being a business owner means that they want to chase that dream.

Handling objections is an inescapable part of the process when it comes to selling your personal training services. With so many personal trainers feeling under-confident with their sales process, it’s not uncommon to hear an objection from a prospective client and think that they’re saying “no” to working with you. In fact, what they’re saying is they have a problem - a roadblock - and they’re asking you to help them overcome it

Potential clients are most likely to engage with videos on social media and when done right, they can drive a ton of traffic to your personal trainer website. Once they’re there, you’ve likely got some more video resources that will help your audience to build a connection with you, to demonstrate your authority in your field, and to bring some leads into your fitness business.

2020 has been a dumpster fire for a lot of fitness businesses while some businesses have thrived. Why are some personal trainers crumbling at the early signs of stress where others are flourishing under the pressure? What’s the common denominator between the businesses that are successful?

Your best source of lead generation is going to be your existing clients. If you’re doing a great job for them and they’re getting brilliant results, they are going to receive compliments from their friends and family.

NLP stands for Neuro-Linguistic Programming. “Neuro” relates to the neurology of the individual client, those physical aspects of the brain’s wiring and how that relates to their mental and emotional connection with any experience. “Linguistic” relates to the language someone uses to communicate with others, and more importantly - the way the client talks to themselves, internally. “Programming” is about how this can be used as a functional tool.

Talking to your clients is a fundamental part of coaching them and we all have our favourite go-to phrases that we rely on as effective when cueing and motivating them. But some forms of communication are at best unhelpful and at worst detrimental to your client, your relationship with them and how they feel about their bodies.

When you first qualified as a personal trainer, you may have been surprised by how much there was to learn about business. Most personal trainers feel overwhelmed by the marketing and sales elements of owning a fitness business.