Personal Trainer Business Tips
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Institute of Personal Trainers
 Have you ever had a client go completely dark on you? One week they’re checking in, logging their food, messaging you regularly and the next, nothing.  Every business needs to grow to keep up with the market's demands. Your personal training business is no different. Besides focusing on your current clients to retain them, your business also need a consistent flow of new members to remain profitable. While you might already have a loyal customer base, circumstances can change and, you could lose a few members at any time.  Whether you own a gym, are a freelance personal trainer or conduct fitness classes, you're also a business owner. Cashflow is the live blood of any fitness business, attracting new clients and retaining current clients are both equally important to maximize profitability.  Calls to Action (CTA's) are great at drawing attention to the right places on your website and are even better at engaging users. A CTA can be anything from a text, to a button, to an image the prompts the website visitor to take an action.  While every personal trainer and his dog are trying to market their online training business to the entire world, the number of local leads left untouched is on the rise.  The power of an online community and its impact on your personal trainer business is extremely high. Building a solid online community adds to your credibility, while also helping you attract new customers. This is especially true for fitness businesses that thrive on customer recommendations and online reviews.  Well designed online personal training packages will not only help you earn more money for your business but they’ll also help your clients get better results and in turn, make them happier to pay you. More money means more investments in client retention and marketing to help even more people. It’s a win win. But most personal trainers get it wrong. Here’s why.  Even personal trainers with a comprehensive cancellation policy, have had to deal with clients bailing on them at the last minute seemingly without any solid or legitimate reason, using a variety of excuses. And because you’re a “nice guy” who doesn't want to risk the wrath of his clients, you effortlessly let it go every time.  Social media is definitely one of the most popular forms of advertising. It’s cheap (if you know how to do it) and can reach the masses very easily. But most digital ads remain in the minds of prospects for only a moment and vanish without a trace.  Your business plan has been approved by investors and you received the funding you need. You’ve also found the right premises for your fitness venture and have procured the right equipment. What's next? |
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7/17/2018
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