Most of the people that seek out help from a personal trainer are looking for the support and accountability that comes with having a well thought out and personalised plan laid out by an expert. Depending on your demographic and specialist skill set, people may be looking for particular support with an aspect of their training, with their diet and nutrition and often, their lifestyle and mindset.

When working with a personal training client who is considering making a healthy change in their lives, one of the most common problems personal trainers experience is called client ambivalence.

They want to be more active or eat more healthily, but they haven’t done that yet on their own so there’s something holding them back. An ambivalent client is one that has reasons both for and against making a change to their behaviour. These reasons for and against changing their behaviour is making them feel stuck and unable to make progress.

After talking recently about some of the practical considerations when building a home gym for a personal training business there is one important component missing. It is vital to get the legalities right in the setup stages of the personal training business before you actually start seeing clients face to face in your facilities.

If, like most of the personal trainers in our community, you’re worried about the negative implications the current pandemic is and could have on your business, this guide is for you.

YouTube is the second biggest search engine in the world and is owned by Google. It makes total sense that fitness business owners and personal trainers are using it for lead generation, and establishing authority. But who are the best fitness YouTubers, who have the most useful content, the most popular YouTube channels and are so well established that other personal trainers could learn from them?

Infinitely sharable, fitness memes are one of the most social aspects of fitness that you can have - that don’t even need the gym!

Operating a home gym is a brilliant alternative to working in a commercial or studio gym. It eliminates the need to pay rent or provide classes for free and if you already have an established client base you can still provide them with individualised attention in a gym environment. With the added bonus that you have a personal gym at home that you can use any time you like.

​Want to PT at home? Personal trainer equipment can be expensive - and heavy! Often, as a personal trainer, you’re dashing from one place to another. Training clients in their homes, outdoors, or at multiple gym locations. Equipment for personal training can be different, or limited in these places, and so you might decide to invest in your own to ensure you always have the equipment you need to provide an exceptional standard of service to your personal training clients. ​

Podcasts are a little like radio shows. The episodes are hosted by regular presenters who may invite guest experts onto their spoken word show to talk around a given topic. Episodes are individual pockets of information around a theme, which are often searchable so it’s not necessary to listen to the entire back catalogue of a show if you’re interested in a specific area. ​

​When running a personal training business, it can feel easy to get lost in all the tasks to be done. But focusing energy and attention on those things that actually produce some income is what counts.