Personal Trainer Business Tips
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Institute of Personal Trainers
 Time is your most valuable resource. That’s true whether you work 80-hour weeks or 8-hour weeks. An anonymous survey of 507 personal trainers by REPs (Register of Exercise Professionals - UK) found that 70% of respondents said that attracting enough clients was their biggest challenge.  Being a personal trainer and setting up your own fitness business requires more work than you may initially perceived, right? There are loads of things happening behind the scenes that you never even thought about when starting out and now you've been told you might need a music license.  Are you looking for the best nutrition course for a personal trainer? As a personal trainer, it's pretty much your job to deliver a service that gets the best possible results for your clients.  If you’re reading this then the chances are you know you need to raise your prices. If not now, soon. Maybe you went in too low from the start and now you’re trying to pick up the slack. Or your business outgoings, plus the cost of living have outgrown your current business model.  If you're a personal trainer who wants to get results for your clients, you're going to need to have a conversation with them about calories. Whether it’s counting them, watching them, or blaming them for making us put on weight. But how many of us actually know how to describe them? Or even teach them to our clients?  Have you ever had a client go completely dark on you? One week they’re checking in, logging their food, messaging you regularly and the next, nothing.  Every business needs to grow to keep up with the market's demands. Your personal training business is no different. Besides focusing on your current clients to retain them, your business also need a consistent flow of new members to remain profitable. While you might already have a loyal customer base, circumstances can change and, you could lose a few members at any time.  Whether you own a gym, are a freelance personal trainer or conduct fitness classes, you're also a business owner. Cashflow is the live blood of any fitness business, attracting new clients and retaining current clients are both equally important to maximize profitability.  Calls to Action (CTA's) are great at drawing attention to the right places on your website and are even better at engaging users. A CTA can be anything from a text, to a button, to an image the prompts the website visitor to take an action.  While every personal trainer and his dog are trying to market their online training business to the entire world, the number of local leads left untouched is on the rise. |
10/19/2018
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