Potential clients are most likely to engage with videos on social media and when done right, they can drive a ton of traffic to your personal trainer website. Once they’re there, you’ve likely got some more video resources that will help your audience to build a connection with you, to demonstrate your authority in your field, and to bring some leads into your fitness business.

2020 has been a dumpster fire for a lot of fitness businesses while some businesses have thrived. Why are some personal trainers crumbling at the early signs of stress where others are flourishing under the pressure? What’s the common denominator between the businesses that are successful?

Your best source of lead generation is going to be your existing clients. If you’re doing a great job for them and they’re getting brilliant results, they are going to receive compliments from their friends and family.

NLP stands for Neuro-Linguistic Programming. “Neuro” relates to the neurology of the individual client, those physical aspects of the brain’s wiring and how that relates to their mental and emotional connection with any experience. “Linguistic” relates to the language someone uses to communicate with others, and more importantly - the way the client talks to themselves, internally. “Programming” is about how this can be used as a functional tool.

Talking to your clients is a fundamental part of coaching them and we all have our favourite go-to phrases that we rely on as effective when cueing and motivating them. But some forms of communication are at best unhelpful and at worst detrimental to your client, your relationship with them and how they feel about their bodies.

When you first qualified as a personal trainer, you may have been surprised by how much there was to learn about business. Most personal trainers feel overwhelmed by the marketing and sales elements of owning a fitness business.

Selling personal training is something that a lot of trainers feel uncomfortable with. It can make them feel sleazy to talk about money, and that discomfort can rub off on the prospect. Getting comfortable with selling your services and the life-changing results you can help people to achieve is key to building a successful personal training business. And with this guide, you’ll see that it’s not as difficult or awkward as you might think.

Most of the people that seek out help from a personal trainer are looking for the support and accountability that comes with having a well thought out and personalised plan laid out by an expert. Depending on your demographic and specialist skill set, people may be looking for particular support with an aspect of their training, with their diet and nutrition and often, their lifestyle and mindset.

When working with a personal training client who is considering making a healthy change in their lives, one of the most common problems personal trainers experience is called client ambivalence.

They want to be more active or eat more healthily, but they haven’t done that yet on their own so there’s something holding them back. An ambivalent client is one that has reasons both for and against making a change to their behaviour. These reasons for and against changing their behaviour is making them feel stuck and unable to make progress.

After talking recently about some of the practical considerations when building a home gym for a personal training business there is one important component missing. It is vital to get the legalities right in the setup stages of the personal training business before you actually start seeing clients face to face in your facilities.