Once you have your level 3 personal trainer qualification, you’re qualified to work with healthy adults. You’re able to teach them about exercise, demonstrate the correct form to movement safely, and give broad guidelines on nutrition in line with your government’s policy.
When you decide to further educate yourself in the field, you can choose Continued Professional Development (CPD) courses in a wide range of topics within fitness and health. You don’t need to have any extra specialties, but they can be beneficial to help you to get better results for your clients.
If you’re a newly qualified personal trainer, and you don’t yet know who you want to specialise in helping, that’s normal. You might not want to specialise until you have a broader experience of working with lots of different types of clients.
Why Undertake Further Training?
If your clients’ circumstances change, you may need a specialist qualification to continue training them. More knowledge and skills can help your clients thrive as they face their changing circumstances.
After gaining some experience as a personal trainer, you may realise that you have a passion for helping a particular type of client with a specific goal. This could be an indicator that you want to specialise in that area, and that continued professional development is needed.
With this approach, you can become an expert in that area. You’re catering to a much more targeted market who have a problem that you are uniquely qualified to solve, and this can allow you to command higher fees.
If you'd like to become a successful personal trainer, you'd like your clients to feel delighted with the service they receive. They would also be pleased with the results you have delivered to them and become your raving fans. Telling everyone they meet about how you helped them to eliminate their pain and over-deliver your service.
One of the biggest factors in your ability to get them these results is having the knowledge and expertise to help them progress - despite the specific limitations they face.
Another reason to undertake CPD is that science is changing all the time. Fitness, nutrition and exercise science are no exception, with research being published every week. Understanding how these changes can affect your clients’ results may require further study.
After gaining some experience as a personal trainer, you may realise that you have a passion for helping a particular type of client with a specific goal. This could be an indicator that you want to specialise in that area, and that continued professional development is needed.
With this approach, you can become an expert in that area. You’re catering to a much more targeted market who have a problem that you are uniquely qualified to solve, and this can allow you to command higher fees.
If you'd like to become a successful personal trainer, you'd like your clients to feel delighted with the service they receive. They would also be pleased with the results you have delivered to them and become your raving fans. Telling everyone they meet about how you helped them to eliminate their pain and over-deliver your service.
One of the biggest factors in your ability to get them these results is having the knowledge and expertise to help them progress - despite the specific limitations they face.
Another reason to undertake CPD is that science is changing all the time. Fitness, nutrition and exercise science are no exception, with research being published every week. Understanding how these changes can affect your clients’ results may require further study.
How to Choose a CPD Course?
There are a couple of considerations when deciding which CPD courses are right for you. Let's look at the three main deciding factors.
Who Do You Like to Work With?
You could start by thinking about the clients that you’ve got - who you really enjoy helping. Those people whose sessions you look forward to, who make incredible progress, and who you spend extra time researching for. You might think about their demographics: age, sex, medical history. You could also consider their psychographics: personalities, interests, likes and dislikes.
It’s likely that this client’s goals will give you a starting point for the specialities that you’d like to explore further. If you can help more clients that are just like your ideal client then getting extra qualifications in what they need help with will be powerful in attracting them to you.
Who Do You Like to Work With?
You could start by thinking about the clients that you’ve got - who you really enjoy helping. Those people whose sessions you look forward to, who make incredible progress, and who you spend extra time researching for. You might think about their demographics: age, sex, medical history. You could also consider their psychographics: personalities, interests, likes and dislikes.
It’s likely that this client’s goals will give you a starting point for the specialities that you’d like to explore further. If you can help more clients that are just like your ideal client then getting extra qualifications in what they need help with will be powerful in attracting them to you.
What Are You Already Good At?
In other words which of your clients get the best results? Perhaps you have a client who has undergone a transformation because you supported their nutrition to achieve a body composition goal.
Perhaps you’ve helped to rehabilitate a client after surgery and you’ve stayed up late excited to research their musculoskeletal needs?
Or possibly you had a client whose circumstances simply changed while they were working with you and you adapted to their needs.
In other words which of your clients get the best results? Perhaps you have a client who has undergone a transformation because you supported their nutrition to achieve a body composition goal.
Perhaps you’ve helped to rehabilitate a client after surgery and you’ve stayed up late excited to research their musculoskeletal needs?
Or possibly you had a client whose circumstances simply changed while they were working with you and you adapted to their needs.
What Does The Market Demand?
Understanding the needs of your marketplace will be important in being able to sell your new qualification to your prospects. If you work in a commercial gym, there might not be much interest in a trainer who is qualified in Olympic Lifting - but that same skill in a CrossFit gym could be really valuable.
Pay particular attention to the client goals which come up most often. They might include:
Understanding the needs of your marketplace will be important in being able to sell your new qualification to your prospects. If you work in a commercial gym, there might not be much interest in a trainer who is qualified in Olympic Lifting - but that same skill in a CrossFit gym could be really valuable.
Pay particular attention to the client goals which come up most often. They might include:
- Losing weight
- Building muscle
- Becoming more active
- Recovering as part of a treatment plan
- Managing a health condition
- Staying functionally independent in the ageing population
- Becoming a fit mum
CPD Course Ideas for Personal Trainers
If you want to be properly qualified - and insured - to offer personal training to a specialist population, you’re likely to need a recognised course by an accredited provider. Here are some of the most commonly sought CPD courses.
- Pre & Postnatal: this might be useful if your clients are looking to train while pregnant or return to training after giving birth.
- GP Referral: this may a useful qualification if you’re interested in working with clients who have health complications such as hypertension to address through their personal training. In the UK, it's also a prerequisite to many Level 4 specialist courses.
- Obesity & Diabetes: If you'd like to help clients who are classed as obese and/or have already developed Type 2 diabetes, this course will be crucial.
- Nutrition: Understanding human nutrition better will be helpful for clients with both body composition and performance goals. Here we listed some of the best courses available for personal trainers.
- Low back specialist: in an increasingly sedentary society, this is will be a useful qualification if your clients have back pain which impacts their training or their lifestyle outside the gym.
- Strength and Conditioning: this is a very in-depth qualification which is useful for trainers who are interested in working with athletes or want to use performance principals in their coaching.
What Next?
Consider the questions above, and write answers for each of them. Take your time, and really consider the list you’re making. You can even ask your current clients what they would benefit most from.
When your paying clients see you taking your own professional development seriously, they will respect that you will do whatever you need to in supporting them with their goals.
You may also consider that if you’ve invested time, money and energy in becoming qualified in a new, specialist skill set, it may be time to increase your prices. We have a guide to help you to do that without upsetting your current clients.
When your paying clients see you taking your own professional development seriously, they will respect that you will do whatever you need to in supporting them with their goals.
You may also consider that if you’ve invested time, money and energy in becoming qualified in a new, specialist skill set, it may be time to increase your prices. We have a guide to help you to do that without upsetting your current clients.
