Gaining the attention of potential clients and building an audience for your personal training services is something that takes a lot of effort and doesn’t happen overnight. However, thanks to new tech and digital marketing, there are now a thousand ways in which you can get your content out there.
If executed well, your content can really take your business to new heights and deliver the exact results you’re looking for. In fact, we’ve got 5 content marketing ideas listed out for you right here.
1. Get to Know Your Audience
There seems to be a misconception that clients only want to learn about how to lose weight or gain muscle. This has led to the assumption that the content personal trainers create should only target an audience that fits this description.
While this isn’t completely untrue, you'll probably find that your clientele are much more diverse than one can imagine. Clients are often looking for more than "losing fat", "getting toned" or "bulking up". Their goals are often much more emotionally driven.
So, there needs to be some due diligence in terms of identifying one’s audience and what their needs are. Why does Mary want to "tone up". you'll probably find she wants to look better naked.
So imagine which headline Mary is going to respond to better:
'5 Exercise Tips to Tone Up'
'5 Exercise Tips to Looks Better Naked'
Get to know your audience, what they truly want and speak their language.
2. Create More Video
One of the best ways to make your content more engaging is by presenting it in video format. Video is a powerful content marketing tool and thanks to advancements in technology, it is now fairly affordable too.
YouTube is the number one video sharing portal and it’s the perfect place for new and seasoned personal trainers to build their video library.
With that said, you’re bound to face an insane amount of competition. So, make sure your videos are unique and creative. Offer something that others haven’t yet by using the information in the first tip above.
The more unique your content is, the higher the chances of it gaining traction.
You can also optimize your videos for search engines. Check out our course on search engine optimisation for tips on ranking at the top of YouTube.
3. Utilise Content Syndication
The internet has simplified the way people connect and communicate. So, getting your message out is no longer a problem. In fact, with content syndication, you can reach a much larger audience than usual.
So, what is content syndication?
Well, content syndication refers to the practice of converting the same content into multiple formats such as video, text, or audio and uploading the converted versions onto different platforms. When you do this, your content travels farther than it would when it was, let’s say, just a video.
By syndicating your content, you are able to be everywhere you need to be and in the format your ideal clients prefer to consume your content.
4. Create Serial Content
Serial content, as the name indicates, is basically content that is delivered in the form of a series. The advantage of serial content is that, if it's attractive enough, people will want to continue with the series. Just like a TV show. The suspense of what’s coming next keeps audiences glued.
As a personal trainer, your audience generally knows likes and trusts what you have to say. A lot of personal trainers are capitalizing in on this by creating YouTube Channels and podcast with new content uploaded weekly.
You see, serial content like this has the ability to build an audience. Once you build an audience, the rest is history.
5. Join a Community
One of the best ways to establish yourself as a leader in your field is to answer queries and concerns that people might have. The fitness market is filled with eager and enthusiastic people who are looking to get fit and healthy.
So, it shouldn’t come as a surprise when we say that this industry has some of the most curious and inquisitive audiences. After all, your prospects are worried about their health and they want to know what’s what and how certain things are done.
So, start answering their questions and queries. Contribute in existing forums and groups by answering questions. You'll find lots of great content ideas while also being able to link to you existing content to build your brand.
Content marketing is a critical part of the overall marketing process. It’s a long-term marketing strategy that offers significant returns. So, don’t ignore it.
When you execute content marketing the right way, there is no doubt that you’ll end up seeing positive results.
So, try out the suggestions that we just listed out and let us know how you found them.
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