How to Market on Instagram
Focus: To learn and understand how Instagram can help you grow your audience and attract more clients to your fitness business.
1. Your Business Username
First, you need to choose a username that is appropriate to your brand and your target audience. It needs to be simple and memorable because users will often search for your business directly.
2. Your Profile Photo
Next, add a user photo. Ideally, your profile photo should be a headshot of you or an interesting logo for your business. Try to stay clear of adding a profile photo of your abs. Research suggests pictures of naked bodies is not motivating and only creates bigger dissonance and exaggerates feelings of failure. If you want to be taken seriously, take a serious profile picture.
1. Relatable and Inclusive Content
Content that relates to your followers will get more engagement. But unless you’re an Instagram model, the content should not be endless pictures of your great body with “motivational” stories about how you achieved such greatness. That’s only inspiring if you’re a war veteran.
Instead, post content that is specific to where your clients are. For example, an image of rice and fish because “you’re cutting for a holiday” only reinforces to your followers who struggle with food that eating right is hard. Whereas a healthy recipe that’s easy to make and doesn’t cost too much will genuinely help your followers break bad easting habits.