Learn How to Get Targeted Twitter Followers
What You'll Learn
In this lesson you're going to learn how to naturally gain Twitter followers and then we'll talk about how to artificially speed that process up.
Why is This Important?
If your clients are using Twitter, then you need to be using Twitter too. Twitter is the only true "social" network where conversations happen quickly and you need to be a part of them to get new clients.
In this lesson you're going to learn how to naturally gain Twitter followers and then we'll talk about how to artificially speed that process up.
Why is This Important?
If your clients are using Twitter, then you need to be using Twitter too. Twitter is the only true "social" network where conversations happen quickly and you need to be a part of them to get new clients.
Step 1: Understanding Twitter
Twitter is one of the only true "social" networks in that the newsfeed is so fast paced and conversational, it's very much like a real time social situation.
Imagine you're at a party, in a crowded room full of guests. You have something to say so you simply stand there in the corner, by yourself and shout "GET HUGE DISCOUNTS ON PERSONAL TRAINING SESSIONS!"
Everyone is going to look around, think you're a bit of a self absorbed nutter and probably avoid you for the rest of the night.
Now let's imagine you've been INVITED to join a conversation about fitness and you give the people within that conversation loads of great advice.
Who do you think those people would rather work with? Crazy you shouting about dicounts from the corner, or the more involved and giving you who provided value and contributed to the conversation.
It's a no brainer, right?
That's how Twitter works.
So when we increase our number of Twitter followers, we're increasing the number of people at the party and increasing the number of conversations you can contribute to.
Imagine you're at a party, in a crowded room full of guests. You have something to say so you simply stand there in the corner, by yourself and shout "GET HUGE DISCOUNTS ON PERSONAL TRAINING SESSIONS!"
Everyone is going to look around, think you're a bit of a self absorbed nutter and probably avoid you for the rest of the night.
Now let's imagine you've been INVITED to join a conversation about fitness and you give the people within that conversation loads of great advice.
Who do you think those people would rather work with? Crazy you shouting about dicounts from the corner, or the more involved and giving you who provided value and contributed to the conversation.
It's a no brainer, right?
That's how Twitter works.
So when we increase our number of Twitter followers, we're increasing the number of people at the party and increasing the number of conversations you can contribute to.
Step 2: Optimise your Profile
When most people get followed, they do what YOU would do when you get a new follower. Check out their profile to see if you should follow them back.
So your profile profile should be complete, with an avatar that shows your face and a solid bio. It's important that people know who you are and what you're interested in.
The simplest and most personal profile photo is a photograph of your face looking straight into the lens. Avoid funny angles or having anything else in the photo. Crop it into a square, but don't shrink it down. You want people to be able to click on it and see the larger version.
If you own a company and want to use your brand as your avatar instead of a photograph, this is perfectly acceptable. However, using random graphics or images as your avatar can give the impression of a face or spam account, so they are not recommended.
Many people will read your Twitter bio before deciding whether to follow you. A good written bio can help you get much more followers than a poorly written bio.
The next step is getting Twitter followers.
Getting Twitter followers is a relatively simple process:
There are a couple of issues with this process. One is that you'll eventually end up following a lot of people and not a lot of those people will follow you back, which can look a bit spammy.
And the other is that it's painfully slow.
So we're going to talk about using software to artificially speed up a natural process.
So your profile profile should be complete, with an avatar that shows your face and a solid bio. It's important that people know who you are and what you're interested in.
The simplest and most personal profile photo is a photograph of your face looking straight into the lens. Avoid funny angles or having anything else in the photo. Crop it into a square, but don't shrink it down. You want people to be able to click on it and see the larger version.
If you own a company and want to use your brand as your avatar instead of a photograph, this is perfectly acceptable. However, using random graphics or images as your avatar can give the impression of a face or spam account, so they are not recommended.
Many people will read your Twitter bio before deciding whether to follow you. A good written bio can help you get much more followers than a poorly written bio.
The next step is getting Twitter followers.
Getting Twitter followers is a relatively simple process:
- Follow people you're interested in (your ideal clients)
- Sit tight and hope they follow you back
There are a couple of issues with this process. One is that you'll eventually end up following a lot of people and not a lot of those people will follow you back, which can look a bit spammy.
And the other is that it's painfully slow.
So we're going to talk about using software to artificially speed up a natural process.
Step 3: Market In Twitter
1. Keep Everyone Updated
This one goes without saying but you'd be surprised at how many personal trainers don't post regularly. If the only interaction your audience has with you is through email or an occasionally updated page on your website, it can be easy for them to lose track of what you've been up to.
Since our society is so 'plugged in' when it comes to being active on social media, an absence of online updates usually makes people think you aren't working on anything worth showing.
Of course, this isn't always the case, so you'll need to make sure your audience is aware of how your progress has been.
This could include things like:
The more often you update your audience, the more you'll stick in their mind as they see your name and content over and over.
2. Provide Insight into Who You Are
Twitter is a great way to showcase parts of your life that your clients normally wouldn't see. Your family, friends, and hobbies are all attributes about your life that people will generally be interested in. For example, who doesn't love dogs.
This one goes without saying but you'd be surprised at how many personal trainers don't post regularly. If the only interaction your audience has with you is through email or an occasionally updated page on your website, it can be easy for them to lose track of what you've been up to.
Since our society is so 'plugged in' when it comes to being active on social media, an absence of online updates usually makes people think you aren't working on anything worth showing.
Of course, this isn't always the case, so you'll need to make sure your audience is aware of how your progress has been.
This could include things like:
- Your own physique/lifting progress
- Any fitness-related projects you've been working on (such as opening your own facility)
- Your business plans for the near or distant future
The more often you update your audience, the more you'll stick in their mind as they see your name and content over and over.
2. Provide Insight into Who You Are
Twitter is a great way to showcase parts of your life that your clients normally wouldn't see. Your family, friends, and hobbies are all attributes about your life that people will generally be interested in. For example, who doesn't love dogs.
An added benefit of using Twitter to convey this information is that you'll instantly become more relatable to those who follow you. Putting your interests out there is a surefire way to not only gain followers, but also gain more from those followers.
3. Bite-Sized Informative Content
The beauty of Twitter is that it forces you to keep your thoughts at a relatively short maximum length. This means that long rants and explanations won't be at home on the platform.
While it can be difficult at first to summarise what you're trying to say, shorter content is much easier for your followers to understand and engage with.
Depending on how you brand yourself, you could incorporate quotes, memes, opinions on certain aspects of the fitness industry, etc.
As long as the content you post provides something of value (such as humour or inspiration), you'll find that Twitter is a solid platform for getting your thoughts out in front of your audience.
4. Interaction With Your Audience
While it's not always obvious, many people feel like there's a sort of 'invisible wall' between themselves and a professional online. This can lead to them feeling like you're unapproachable, even though something as simple as a comment or direct message.
If you consistently communicate with your audience, though, you'll show that you're both easy to get in touch with and also willing to take the time to answer any questions they may have.
Even a simple 'thank you' response to a compliment can go a long way when it comes to casting a positive light on your brand's image.
The fitness industry is a place that's rife with insecurity, so you'll want your followers to feel as comfortable as possible.
5. Showcase Your Clients' Results
Even after you've established that you're a helpful, respectful professional, people may still be sceptical about whether or not they'd like to hire you to aid with their training.
Fortunately, though, you have the opportunity to show off the results your clients have gotten through working with you.
As long as you have their permission to post their photos on your Twitter feed, sharing the progress your clients have made is a solid method to simultaneously show people what they can accomplish and how experienced you are.
This is particularly important in the fitness industry, as people are constantly being lied to and misled by supplement companies, shady trainers, etc.
Showing these genuine results will make your audience take you that much more seriously.
6. Share Your Professional Knowledge
Not every post has to be light-hearted, inspirational, or a recap of a client's fitness journey. Twitter is the perfect place to share brief tips that can help people reach their goals.
For example, you could briefly explain the difference between simple carbohydrates and complex carbohydrates, and the primary effect they have on the body. You could also give training advice, meal prep advice, etc.
Put simply, you have the opportunity to post short, helpful statements that could potentially change the way people look at fitness and nutrition.
7. The DMs
Lastly, Twitter's direct messages will give people a quick method of getting in touch with you. While most people will message you just to ask a question or to remark on the content you post, you'll also find that people who are interested in your services will reach out, as well.
Just be sure to stay on top of responding to your messages— what starts as a simple fitness inquiry could lead to a prosperous client relationship!
