The Driver of Your Business |
Learn More About The Driver of Your Business
What You Will Learn
At the end of this lesson you will have a task to fill out a questionnaire to help you understand yourself, your values and generally explore all the things that matter to you and why.
Why Is This Important?
You are the face of your business. The strategies that will help your business to hit your goals and grow, will depend on how you see the world, what you find important and how you communicate with people. A business' growth is affected by the potential and development of its founder(s). That is you.
At the end of this lesson you will have a task to fill out a questionnaire to help you understand yourself, your values and generally explore all the things that matter to you and why.
Why Is This Important?
You are the face of your business. The strategies that will help your business to hit your goals and grow, will depend on how you see the world, what you find important and how you communicate with people. A business' growth is affected by the potential and development of its founder(s). That is you.
Now you might be wondering why we’re going to be talking about you when we should be talking about your personal training business?
Well, that’s because your business is you. You are your business.
The business that you created was born from your values, beliefs and sense of purpose. Everything that is your business… is you.
It’s easy to feel as though your business is much bigger than you sometimes and you start to stray from those values, or you were never clear about them in the beginning.
This ends up creating a business that feels like hard work, is tedious and stressful.
To prevent this from happening to you, we’re going to create something called a Value Statement.
In short, we’re about to hit the pause button and check in with you.
We’re going to make sure you know what you’re doing and why you’re doing it so that you can grow and your business can grow with you.
Well, that’s because your business is you. You are your business.
The business that you created was born from your values, beliefs and sense of purpose. Everything that is your business… is you.
It’s easy to feel as though your business is much bigger than you sometimes and you start to stray from those values, or you were never clear about them in the beginning.
This ends up creating a business that feels like hard work, is tedious and stressful.
To prevent this from happening to you, we’re going to create something called a Value Statement.
In short, we’re about to hit the pause button and check in with you.
We’re going to make sure you know what you’re doing and why you’re doing it so that you can grow and your business can grow with you.
Discovery Questions
The idea of this exercise it to help you discover (or rediscover) the things that matter to you. In other words, we want to find out why you do what you do.
Because when you start planning and making decisions from this place, designing a new product or service, setting pricing and every other business decision is different. They fit into the bigger picture, drive you and your business forward and prevent stagnation.
No matter what type of work you do, this is the conversation all fitness business owners need to have with themselves at some time or another.
So it might as well be now, right? Let’s get out your notepad and answer some questions:
Because when you start planning and making decisions from this place, designing a new product or service, setting pricing and every other business decision is different. They fit into the bigger picture, drive you and your business forward and prevent stagnation.
No matter what type of work you do, this is the conversation all fitness business owners need to have with themselves at some time or another.
So it might as well be now, right? Let’s get out your notepad and answer some questions:
- Without too much detail and over analysing, what do you want your life to look like? What do you want your work life to look like?
- What do you want your income to look like?
- What do you want your family life to look like?
- Which one of the goals from the previous questions matters the most to you?
- Of all the things you've done in your life, what has given you the most satisfaction or pleasure?
- Do you ever find yourself wishing you were different? What do you wish? Why aren't you that way? What gets in your way?
- If you no longer had to work, how would you spend your time?
- What is missing from your life? When you find yourself wishing for something, what is it?
- What motivates you to perform above and beyond the call of duty?
- What are your greatest strengths?
- What are your greatest weaknesses?
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Exercise:
Go to page 7 of your iPT Workbook and complete the exercise for this lesson.
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