Learn More About Getting Your First 500 Email Subscribers
What You'll Learn
In the lesson you'll jump straight in and gain the knowledge and skills needed to get your first 500 email subscribers. Easy!
Why is This Important?
Email subscribers should be the corner stone of your marketing efforts. It is the most cost effective, most efficient, most measurable and most reliable form of marketing available online and off.
Sounds pretty important, right? If you don’t have an email list, you need to get one. Like, right now.
In the lesson you'll jump straight in and gain the knowledge and skills needed to get your first 500 email subscribers. Easy!
Why is This Important?
Email subscribers should be the corner stone of your marketing efforts. It is the most cost effective, most efficient, most measurable and most reliable form of marketing available online and off.
Sounds pretty important, right? If you don’t have an email list, you need to get one. Like, right now.
Step 1: Your Clients, Friends and Family
Once you have created your list and set up your lead magnets, the easiest place to start frwoing your list with your existing email contacts in Outlook, Gmail, Hotmail or whatever email service you use.
Go to all contacts and highlight everyone. Send them all an email saying you are starting to send regular emails to your clients and friends to help with their health and fitness – would they like to be subscribed to the list?
It’s tempting to just add everyone to the list – you might well have hundreds of people in your email contacts – but that would be illegal and you risk your account being closed down. You only want to email people that want your emails. Nobody is going to buy from you if they don’t even want to read an email anyway.
Take the people who reply in the affirmative and copy their emails in to a spreadsheet, then upload it to your list.
You can add your clients to the list manually also. Then ask your clients, family and friends if they would like to be added and know of anyone else who might want to be added. Add them to your list manually, but make sure any recommendations have given their permission.
Go to all contacts and highlight everyone. Send them all an email saying you are starting to send regular emails to your clients and friends to help with their health and fitness – would they like to be subscribed to the list?
It’s tempting to just add everyone to the list – you might well have hundreds of people in your email contacts – but that would be illegal and you risk your account being closed down. You only want to email people that want your emails. Nobody is going to buy from you if they don’t even want to read an email anyway.
Take the people who reply in the affirmative and copy their emails in to a spreadsheet, then upload it to your list.
You can add your clients to the list manually also. Then ask your clients, family and friends if they would like to be added and know of anyone else who might want to be added. Add them to your list manually, but make sure any recommendations have given their permission.
Step 2: Publish Valuable Content
This is first in my list and probably something you heard before but very important for the success of your email list.
If your content is not good, any other tips or tricks you try to grow an email list, they won’t work.
No one wants to get another email in their inbox unless they believe that the email will provide value to them and having great content is the best way to help them make a decision.
If your content is not good, any other tips or tricks you try to grow an email list, they won’t work.
No one wants to get another email in their inbox unless they believe that the email will provide value to them and having great content is the best way to help them make a decision.
Step 3: Offer an Incentive
Although creating and curating awesome content is one way to attract people to sign up, it can be equally, if not more effective to provide a free incentive – aka, bribe them. The right brib- ahem, incentive, can convert strongly for you when done correctly.
It can be anything – a free ebook with useful information, a free trial of one of your products, or maybe even just access to an exclusive video. The key is that the incentive has to have value, and get the relationship off to a good start, thereby increasing the chances of your next newsletter finding a receptive audience.
It can be anything – a free ebook with useful information, a free trial of one of your products, or maybe even just access to an exclusive video. The key is that the incentive has to have value, and get the relationship off to a good start, thereby increasing the chances of your next newsletter finding a receptive audience.
Step 4: Social Media
Put it out on your social media channels too. Ask your friends and followers essentially the same question you asked of your email contacts – you’re sending out helpful health and fitness emails, do they want to receive? Take the people who do and add them to your list.
Step 5: Start Sending Emails
Now you have some subscribers, you just need to rinse and repeat the above reaching out ta tics. Don't get complacent, always be giving people the opportunity to sign up tot your newsletter.
Depending on how many contacts you already have, how long you have been in the industry etc. you may well already have 500 subscribers. If not, you soon will with your online and offline lead generation efforts.
The purpose of all lead generation – we suggest – is to collect email address. Not to make sales.
When they are on your email address, you can build a relationship and market to them for ever (or until they unsubscribe). You will end up with a lot more sales this way.
Now all that is left is to start sending emails. We suggest you start emailing once per week, if possible at a consistent time and date. You can pre-write emails and schedule them to send at a predetermined time to make this easier for you.
Some ideas of what to email about:
The prescription, basically, is send valuable content.
Don’t just pitch people non-stop, they will unsubscribe. You have to give them value in the form of good content.
Depending on how many contacts you already have, how long you have been in the industry etc. you may well already have 500 subscribers. If not, you soon will with your online and offline lead generation efforts.
The purpose of all lead generation – we suggest – is to collect email address. Not to make sales.
When they are on your email address, you can build a relationship and market to them for ever (or until they unsubscribe). You will end up with a lot more sales this way.
Now all that is left is to start sending emails. We suggest you start emailing once per week, if possible at a consistent time and date. You can pre-write emails and schedule them to send at a predetermined time to make this easier for you.
Some ideas of what to email about:
- Blog posts
- Free content, programs etc.
- Survey/start conversations with your audience
- Offers
- Occasional pitches
- Testimonials
- News
- Opinion on news pieces
The prescription, basically, is send valuable content.
Don’t just pitch people non-stop, they will unsubscribe. You have to give them value in the form of good content.
