With over 350 websites, 1,400+ marketing campaigns and multiple online businesses under his belt, he has a wealth of industry specific knowledge for PT's.
Your team members will be your most valuable asset to your fitness business. In most cases they will also be your most expensive business outgoing, so it's important to hire the right people.
Recruiting the wrong types of people for your business can cost you a lot of time and even more money. The right staff will have the skills and knowledge you need to help you meet your business objectives.
But finding the right staff can be easier if you develop detailed job descriptions before you begin the process of recruiting.
Assess Your Current Situation
Hiring new team members can be expensive and time-consuming so the frst question you need to ask yourself is 'do I really need a new team member?'. In some instances you can improve your existing systems to make time for yourself or an existing team member to take on extra responsibilities.
Once you're sure you need to employ a new team member, think about how long you will need them for and at what capacity. You might only need them for a short time to cover a busy period, or you might need them for a longer time, but only part-time or casually.
Before you begin recruiting, you should consider how busy the role is and how long you think you will need to employ someone for.
Depending on the requirements for the role, you might consider employing a:
permanent (full-time or part-time) employee
trainee or apprentice
contractor (working for a fixed term and who are established in their own business)
temporary employee (possibly through an employment agency).
You should make sure you are aware of the differences between employees and contractors. If you claim your staff as contractors, rather than employees, you may be acting illegally. The option of hiring contractors is not always available for small business owners.
How to Find Your New Team Member
Once you have a clear idea of the type of staff you are looking for and have prepared a job description, you can consider how you will recruit them.
Job advertisements in newspapers or online are common, but they are not your only options. Other options for finding new staff include:
revisiting CVs from previous applicants to match skills gaps
monitoring online job sites
engaging a recruitment agency
using social networking sites such as LinkedIn and Facebook.
Networking is also a useful tool for finding new staff through word of mouth. You can network at social events, conferences, seminars or meetings, or through groups and associations relevant to your business.
Recruiting & Interviewing
Recruiting and interviewing staff is easier if you spend time preparing and setting up business systems to accommodate the process.
Before you begin recruiting, you need to develop a job description so you know what kind of person you're looking for and what skills and knowledge they must have.
You can recruit staff yourself, or you can hire a recruitment agency. If you decide to hire a recruitment agency, you should ask your colleagues and business partners to recommend a reputable recruitment agency that has experience with your type of business.
If you manage the recruitment process yourself, you will need to advertise the job, evaluate applications, conduct interviews and reference checks, and finally select the best candidate.
Create a Job Description
A job description gives you a clear idea of the type of person you are looking for. You can work out what skills and knowledge you need, and what the new staff member will be expected to do. A job description will also help you decide whether you need full-time, part-time or casual workers, and what the pay rate should be.
Using a standard template for job descriptions is a good idea. A job description should include:
the job title
who the person reports to
what section of the business the job is in
a summary of what the job involves
the employment status, such as full-time, part-time or casual
the key responsibilities for the job
the essential and desirable selection criteria, including skills, knowledge, experience and education
personal attributes that are required for the job and to fit into the culture of your business.
Advertising the Job
Your job advertisement should be concise but still include essential information to help people decide if they want to apply. It should also be well designed and look professional.
Explain the job and your recruitment process clearly in the advertisement, and give information about your business, including the location.
Make sure you include:
a summary of the job description and key responsibilities
the skills, experience and knowledge needed, based on the job description
clear instructions on how to apply, including whether you want a CV, application form, work samples or responses to selection criteria
details of a contact person who applicants can talk to for more information about the job
a closing date for applications
a start date for the job
the pay range
a statement about the benefits of the position, and the opportunities for the successful candidate.
After the closing date listed in your job advertisement has passed, you can evaluate the applications.
Begin by comparing the applications to the job description. Create a standard evaluation form to make the process consistent. It's a good idea to have someone else evaluate as well to avoid bias.
Check that applicants have the skills and experience you need, and eliminate those who don't. Consider whether they are overqualified or underqualified.
Overqualified applicants may become bored in the role, while underqualified applicants may struggle. Read the applications and supporting documents carefully and try to work out if applicants' goals match your requirements and whether they are likely to stay in the job for as long you need them.
Once you have evaluated all the applications, create a shortlist of candidates to interview. These will be the candidates that most closely match your requirements. How many you choose will depend on how many candidates you have time to interview and the quality of the applications.
Send the remaining applicants a letter thanking them for their application and advising that they have been unsuccessful.
Once you have reviewed all the applications for a job, you can invite your shortlisted candidates to an interview.
Contact candidates by letter, phone, or email. Decide whether you will interview them by phone or in person, or both.
If you are interviewing candidates in person, make sure you ask them to confirm they will be attending, and give them all the details about the interview, including:
when and where it will take place and how to get there
how long it should take
who they should ask for when they arrive
what documents they should bring, such as samples of their work or certificates
the names and job titles of the people conducting the interview
what the interview will involve, such as a test or presentation.
To get the most out of interviews, it's important to prepare by familiarising yourself with the candidates' applications and the job description.
Think about what else you want to know about the candidates and prepare a set of questions. You should ask each candidate the same questions to keep the interviews equal.
Make sure your questions don't breach any:
workplace privacy laws.
If you are conducting the interview with others, decide who will ask which questions. Prepare a standard evaluation form for yourself and the other interviewers to help ensure each interview is consistent - this helps you avoid bias.
Ensure your receptionist and other relevant colleagues are aware of the interview schedule.
Remember that interviews can be stressful. You will get more useful information from candidates if you try to put them at ease. Create a friendly environment and conduct the interview in an area that is free from interruptions.
When conducting an interview, you should:
introduce yourself and the other people present
explain how the interview will be run
outline your business and the job
encourage the candidate to talk about their skills, knowledge and experience
focus on what you want to achieve in the interview and try not to get sidetracked
ask open-ended questions that can't be answered with a yes or no
keep the candidate talking - try not to interrupt them and prompt them if you want more information
if you're asking standard questions, all candidates should be prompted in the same way
take notes during the interview
ask the candidate if they have any questions
let the candidate know what the next steps will be - a reference check, another round of interviews, a test, or when you think you will make a decision
thank the candidate for their time.
Review your notes immediately after the interview. You might need to expand on points, summarise answers and record facts. After you have conducted all the interviews, use your notes to help you decide who to appoint.
Selecting an Applicant
Before you decide who to appoint as a new staff member, review all the information you have collected in applications and interviews and contact the shortlisted candidates' referees for feedback on their past performance. If you have used any tests, review and compare the results from each candidate.
When reviewing candidates, consider whether they are capable of doing the job and if they have the skills and knowledge you need. Also consider whether they have the personal attributes, such as enthusiasm and motivation, to do the job and if they will fit in the culture of your business.
If you think you have decided on the best candidate but won't be completely sure until you receive more information or results (e.g. reference checks, police checks or medical tests), you can make a conditional offer of employment. If the candidate meets all conditions, you can then send them a written contract of employment. If they don't meet the conditions, you can withdraw your offer and turn to your second choice candidate.
Once the candidate has accepted the job, contact the unsuccessful candidates. You may wish to advise them that you will keep their applications on file in case you are recruiting for any other suitable jobs in the future.