What You’ll Learn In this lesson we’ll walk through the steps needed to create an effective and efficient posting schedule for your Facebook Page, group and personal profile.
Why It’s Important Consistent and quality exposure on Facebook is still one of the best free ways to increase the size of your audience and get more leads.
As you’re probably aware by now, Facebook reach is insanely low. So low, in fact, that if you want your posts to be seen at all you need to consider Facebook ads.
However, Facebook reach isn’t entirely dead yet. There’s still some life left in Facebook pages and when you combine those with Facebook Group and your personal page, you can massively increase the size of your audience on Facebook.
For the purposes if this lesson, I’ll be breaking down the posting systems we recommend personal trainers use for their Facebook Page, their Facebook Group and their personal page.
All of which will overlap each other in some way or another so I’ve created a handy excel document for you to follow along with.
To start, let's take a look at the actual posting system and in particular, how each Facebook asset works with the other.
As you can see, we'll be using each Facebook asset to help promote and market other marketing assets. We'll do this by optimising each asset for maximum reach and then using that reach to promote your business.
You can also download the Weekly Facebook Posting System here:
If you’re not comfortable using your personal page to build your audience and promote your business, skip ahead. But remember, your personal page still holds the most power on Facebook so you may want to reconsider.
I know, I know. It’s against Facebook terms to mix business with pleasure. But your Facebook personal page is also for talking about things that interest you and sharing your accomplishments… Think about that.
Increasing Facebook Reach The first system we’re going to implement for your personal page is an Awareness system to increase the number of people who see your posts. This helps your business in a couple of ways. The first is that it increases your visibility. People literally see more of you in their feeds.
The second is that it positions you as an expert.
Increasing awareness is simple. Consistent posting of quality content. In other words, talk about what you do and how you do it as often as you can.
Remember when you’re posting, it’s not good enough to say “this is what you’re doing wrong” because every other personal trainer is playing the blame game and you’re too good for that. You need to say “this is what the science says doesn't work and here’s how to fix it”.
Give people real, meaningful insights and advice. At least once per day. Every day.
Building an Audience When it comes to building an audience, quality trumps quantity every time. With your Awareness system in place, you’ll be posting every day which means you’ll get likes and comments every day. If any of these people aren’t already your friends, make them your friends by adding them as a friend and asking how their day is going.
No sales, no sleazy tactics like adding them to your group. Just say hi, thank them for their like or comment and let the conversation flow.
If your business is mentioned, talk about it. The key is to be actually interested in the other person.
Facebook Personal Page Posting System With these two systems in place alone, you’ll begin to notice an increase in the number of people who know, like and trust you. Your to do list then is this:
I’ve seen Facebook pages help a trainer increase the size and income for their business and if there was anything that could compete with that, it would be Facebook Groups.
Groups give you the power to connect with lots of people at any one time at the same scale Facebook Pages used to let you do.
If you don’t have a group yet, create one. It’s the best way to connect with people who are not already on your freinds list.
Increasing Awareness The difference in the content between your Facebook personal page and your Facebook Group is that you can still post a lot of personal, non fitness related stuff on your personal page. Your Facebook group is exclusively for business related posts. More specifically, advice and guidance your ideal clients can implement straight away.
Content like how to guides, industry observations, your website blog content, Facebook live videos, community only updates. That kind of thing.
Building an Audience Your Facebook Group is the easiest way to connect with people outside of your social circles so people in your group usually find the group via external sources like your website, Instagram, Facebook personal page and Facebook business page.
Here’s how to increase the size of your group.
Facebook Group Posting System
Post content daily
Ask. Literally ask people to add their friends at least once per week
Mention your group in blog posts
Have a link to it from your blog sidebar and website footer
Promote it from your personal page at least once per week
Promote it from your business page at least once per week
Your Facebook business page is probably your least effective Facebook asset right now. In an effort to keep Facebook a personal experience for its users, Facebook has reduced the reach of Facebook pages.
Most people complain but it is what it is. You can either invest your energy in complaining or figure out how to make the most of it. That’s what we did.
Increasing Awareness Awareness for your business page might seem non existent because most trainers track the progress of their page by how many likes it has. But most people don’t hit the Like button any more unless you ask them.
To reach more people, you need to find ways to get the existing fans to interact on the page, thereby increasing the number of non fans who see your posts.
And the only way to do that is to post what people want to see.
Unfortunately for us, people come on Facebook to connect with their freinds, read interesting updates and giggle at memes.
So that’s what you need to provide people. Don’t think of your Facebook page as a source of education like most business owners do. Think of it as a source of entertainment.
Building an Audience As explained above, people don’t really hit the Like button that much anymore. I mean, when was the last time you liked a page? And the time before that?
But I can bet when you did like a page, you were asked to do it. Or you at least could see a good reason to.
Your entertaining post will give people a great reason to follow your page, but asking them to like your page will go a long way to ensuring they actually hit the like button.
Facebook Business Page Posting System
Post at least one meme per day
Post at least one fact per day
Post at least one piece of content per day from your blog or another authority blog
I bet you’re thinking that’s a lot of content to create. It is. But every piece of content is an asset. Plus, once you have enough content, the process can be automated for a very low fee using an app like Recurpost.
Recurpost not only enables you to schedule weeks worth of content in one go but it also recycles older content for new members.
That means that after half a year or so, you'll have enough content to never have to worry about Facebook taking up too much of your time again.
To help you get that set up, use the Facebook Marketing Weekly Calendar to get a schedule set up for each Facebook marketing asset. Your personal page, business page and group.