The Current State of Your Business |
Learn More About Your Current Business Health
What You'll Learn
In this lesson, instead of learning something new you will discover what's already been done. Use this tool to assess how healthy your business is, how far you have come since launch, what works and what isn't in your business today.
Why Is It Important?
Without knowing your starting point it's impossible to create a plan, let alone execute it. Understand how your business is doing today so you can use it as a reference point when you do your next business health check.
In this lesson, instead of learning something new you will discover what's already been done. Use this tool to assess how healthy your business is, how far you have come since launch, what works and what isn't in your business today.
Why Is It Important?
Without knowing your starting point it's impossible to create a plan, let alone execute it. Understand how your business is doing today so you can use it as a reference point when you do your next business health check.
The Current State Of Your Business Tool
As a solo personal trainer or member of a small team, it's often a challenge to step back and review what you have achieved and where your business is going.
That's where a Personal Trainer Business Health Check comes in.
The questions aren't necessarily designed to forge a path ahead, but more to make sure that you're on the right track today.
The tool consists of a number of statements that you can rate in relation to your business. The statements are divided into five areas to reflect the core aspects of your work.
Read a statement and select a number based on how strongly you agree or disagree with it. Try to do the scoring quickly and go with your immediate response. Capture any insights or thoughts that the questions bring to mind as you go through them.
Pro tip: Write the title of each section on a notepad and then add a score per line as you read the questions.
That's where a Personal Trainer Business Health Check comes in.
The questions aren't necessarily designed to forge a path ahead, but more to make sure that you're on the right track today.
The tool consists of a number of statements that you can rate in relation to your business. The statements are divided into five areas to reflect the core aspects of your work.
Read a statement and select a number based on how strongly you agree or disagree with it. Try to do the scoring quickly and go with your immediate response. Capture any insights or thoughts that the questions bring to mind as you go through them.
Pro tip: Write the title of each section on a notepad and then add a score per line as you read the questions.
About You |
Score |
I am happy the business is achieving the things I set out to do |
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I have plenty of get-up-and-go and feel very motivated about my work |
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I am creative and am regularly coming up with new ideas for the business |
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I am flexible and able to adapt to changes and surprises quickly and successfully |
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I prefer working with clients and designing fitness programs and am not interested in managing a business |
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I believe there is a good balance between my work and my personal life |
Your Clients |
Score |
I have a well defined client persona |
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I have a good understanding of what my clients want |
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I have increased my client base in the last 12 months |
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I am constantly reviewing my offer in relation to what my clients want |
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I know which of my services generate the best income |
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I undertake research and development to test new ideas |
Communications |
Score |
I use many communication channels to develop my business |
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I have the ‘gift of the gab’ and enjoy communicating with others |
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I regularly network with others to gain information for my business |
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I am good at building and sustaining partnerships |
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I have an extensive resource network that I am constantly building |
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I regularly network with my clients |
Money |
Score |
I will earn more from my business this year than I did last year |
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I am comfortable dealing with my business numbers |
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My finances are well organised and I keep my records up to date |
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I pay my debts on time |
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I am good at managing my cashflow |
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I understand the difference between assets and liabilities |
Growth |
Score |
I am good at spotting new opportunities as they arise |
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I am prepared to take a calculated risk to grow the business |
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I have a development plan for my business for at least the next 12 months |
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I am motivated by success and driven to do well |
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I have a network of peers I can turn to for advice |
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When I need someone to take on some tasks for me, I have people I can rely on |
OK, let's add up your scores. So, how did you do? Spot any strengths or weaknesses that need some immediate attention?
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Exercise:
Go to page 12 of your iPT Workbook and complete the exercise for this lesson.
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