When people come to fitness experts for help, many of them come vulnerable and desperate to make positive changes to their health. Fortunately, there are well-trained personal trainers who have these people's best interests at heart.
There are some fitness experts, however, who are less than ethical when it comes to training clients and running a profitable business.
We all know how crazy the holiday season can be. Between parties, family traditions, shopping, and traveling, it's almost too easy for people to let their health and fitness slide down the priorities list. While this isn't a horrible thing per se, it can be detrimental to your clients' progress--and perhaps even your own bottom line.
But sleigh bells and stuffing doesn't mean business can't still be booming. Read on to learn about some creative, tried-and-true ways to reduce holiday attrition rates, increase new revenue, and maximize your impact on your existing clients' lives.
The average salary of a Personal Trainer in the UK and USA are £19,323 and $30,385 respectively a year,
When compared to the average salary of £27,000 for all jobs we are earning less than average but we usually serve people with the most disposable income and provide them with the upmost value.
Despite our chaotic earning patterns that can have us living like kings one months and struggling the next, as business owners we don’t tend to make the best business decisions when it comes to securing our personal trainer salary.
As a personal trainer, keeping and updating your certification is essential to your success. This usually means obtaining a certain amount of continuing education credits each year or every two years. You may view continuing education credits, CEC's, as requirements or inconveniences, but these courses serve many purposes.
One of the hardest aspects of starting your own personal training business is finding the perfect rate to charge for your services. If you set your rates too low you’ll quickly run out of money and have to close up shop, but if your rates are too high you’ll price yourself out of the market and struggle to find any clients. Finding the right balance between profitability and affordability requires you to look at a number of business different variables.
When Dan asked me to write this article I wanted to give my honest insight into the industry and how I think PT’s, whether starting in the role or a long term trainer, should view any potential skills and training courses.
Its a minefield out there….
Unfortunately no, I haven’t invented a time bending, physics breaking, super-human clone. I’m talking about passive income.
The art of making money while you sleep, or making money from multiple places at the same time
3 months ago I took what was, for me, a huge step.
I increased my daily ad spend on my Facebook ads from £1/day to £2/day for my company that provides personal training in West Bridgeford.
Over the previous 17 months, which is when we started the business, we grew from £0/month to around £2,000/month using a variety of techniques. Mostly word of mouth, networking, referrals and pure good luck in some cases.
They were great and we ran some ads to supplement that offering a short trial for a low fee, usually 21 days for £21.
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