The Institute of Personal Trainers has an uncompromising vision to help more personal trainers promote active and healthy lifestyles through structured coaching and exercise programming to their clients.
We're committed to improving the business and marketing strategies of personal trainer businesses and achieve this by providing quality business training, marketing materials and administrative tools to lower the costs and increase the efficiency of running a personal trainer business.
We exist to serve any personal trainer or organisation with a role to play in improving the health and well being to members of the public. We provide a supportive, professional and innovative platform for our personal trainers to succeed in achieving their goals.
To inspire, inform and influence the global personal trainer community, supporting technology innovation to meet the needs of society.
Integrity Operate professionally and ethically to gain trust. Be open and honest with each other. Respect everyone and value each other's contribution to the fitness industry.
Excellence Work towards the highest level of service and satisfaction. Use agile methods and seek innovative solutions to add value to existing personal trainer services. Continually improve and adopt best practices.
Teamwork Encourage personal trainer and fitness professionals to work together. Recognise the value of talented individuals working in teams. Be collaborative and partner with other organisations.