Stage 1:
Fundamentals

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get set up, find funding and adopt the best possible mindset for future growth.

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I honestly wish I had found this website much sooner. I recommend this to anyone starting in the industry.

Ben Driver, Personal Trainer

Module 1: Become a Personal Trainer
Learn the ins and outs of becoming a personal trainer, funding and finding a course...

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Module 2: Business Mindset
Your days of thinking of yourself as “personal trainer” are over. For your business to thrive and grow...

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Module 3: Money & Finance
Most personal trainers think that more sales is the answer to a thriving business. We're here to tell you that...

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Module 4: Marketing Basics
The fundamentals of fitness marketing that every self employed personal trainer can benefit from...

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A complete outline of every system your fitness business needs to run like a well-oiled machine.

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Stage 2:
Strategy

Learn some of the fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business so you can one day manage a team.

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I love how the Institute of Personal Trainers breaks it all down into useful, simple steps that I can implement quickly and easily and that also work.

Yanina Purcell, Personal Trainer

Module 1: Business Setup
If you're just starting out or trying to grow your online personal training business, this course is.​..

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Module 2: Build Your Business Brand
Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients connect with you...

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Module 3: Become an Online Trainer
By the end of this course you'll have a full understanding of how to create an online personal training...

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Module 4: Business Management
Management is about implementing the correct systems your people need to grow, professionally and...

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A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Stage 3:
Growth

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, get more website visitors, obtain more leads and turn leads in to potential clients.

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I love the resources available here. They always spark interesting idea for me and my business ventures!

Justin Cordero, Fitness Business Owner

Module 1: Local Marketing for PTs
Local marketing is one of the best ways to get client for both in person training and online personal training clients. Here how...

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Module 2: Social Media Marketing
Social media marketing has its own psychology you need to master to attract new leads to your...

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Module 3: Build a PT Website
A well designed personal trainer website is the cornerstone of any effective marketing strategy...

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Module 4: Email Marketing for PTs
Email marketing is still considered one of the number one marketing strategies because it still works...

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Module 5: Search Engine Marketing
SEO is an inbound marketing tool to obtain higher website rankings in Google and create a consistent stream...​

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A complete outline of every system your fitness business needs to run like a well-oiled machine.

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Stage 0:
Skills

Skills to help make managing clients, creating content and becoming a better personal trainer are an essential part of your personal and business growth.

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The resources are easy to follow and the information actionable to immediately improve your coaching and business.

Brad Williams, Fitness Business Owner

NLP for Personal Trainers
Neuro-Linguistic Programming (NLP) is a form of coaching and communication that promotes...

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Introduction to Nutrition Coaching
If you want to become a nutrition coach, this starter course on the basics of nutrition coaching for personal trainers is...

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Become a Better Writer
Writing is the cornerstone of any marketing strategy and a skill that all personal trainers can learn to master...

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Strong Ageing
If you are a personal trainer or a health coach and work with any clients who are 55 or over then this course.​..

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The Fast Lane for PT's

Discover what they didn't teach you on your level 3 personal trainer course and fast track your business success with our comprehensive courses.

We cover everything from mindset and finding a niche, to money and marketing.

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