Essential Learning For
Every Stage of Your Business

Have you ever learned something new and wondered "but do I really understand this?" The iPT Roadmap isn't designed to test your knowledge as much as it's to help you gain the confidence you need to take the next steps. It takes you from "I'm not sure if I can do this" to feeling confident that you have everything you need to take action.

Stage 1:

Getting Set Up

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get set up, find funding and adopt the best possible mindset for future growth.

Stage 2:

Systems & Strategies

The fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business.

Stage 3:

Growing Your Business

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, obtain more leads and turn leads in to potential clients.

Our Proven Model
For Building a Successful Fitness Business

Like trying to achieve a weight loss goal with a client, many systems need to be optimised to accomplish a goal. Just as exercise is more effective with goal setting and nutrition, your business is more effective with systems and marketing.

1. Mindset
Getting your house in order starts with how you perceive your business.

2. Branding
How your business name, logos and colours make people feel.

3.Finance
Understanding income and expenses in a business context.

4. Systems
To save you time and money on the long road ahead.

5.Sales
Learn how to sell without selling to people who want your service.

6. Marketing
The ins and outs of building an audience and getting leads.

7. Management
Buying a renting space, hiring employees and growing a team.

8. Skills
Other fundamental skills you'll need to get a basic handle on.

Stage 1:
Getting Set Up

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get set up, find funding and adopt the best possible mindset for future growth.

Create My Account

I honestly wish I had found this website much sooner. I recommend this to anyone starting in the industry.

Ben Driver, Personal Trainer

Module 1: Become a Personal Trainer
Learn the ins and outs of becoming a personal trainer, funding and finding a course...

See Inside

Module 2: Business Mindset
Your days of thinking of yourself as “personal trainer” are over. For your business to thrive and grow...

See Inside

Module 3: Money & Finance
Most personal trainers think that more sales is the answer to a thriving business. We're here to tell you that...

See Inside

Module 4: Business Setup
If you're just starting out or trying to grow your online personal training business, this course is.​..

See Inside

A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Stage 2:
Systems & Strategies

Learn some of the fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business so you can one day manage a team.

Create My Account

I love how the Institute of Personal Trainers breaks it all down into useful, simple steps that I can implement quickly and easily and that also work.

Yanina Purcell, Personal Trainer

Module 1: Build Your Business Brand
Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients connect with you...

See Inside

Module 2: Marketing Basics
The fundamentals of fitness marketing that every self employed personal trainer can benefit from...

See Inside

Module 3: Become an Online Trainer
By the end of this course you'll have a full understanding of how to create an online personal training...

See Inside

Module 4: Business Management
Management is about implementing the correct systems your people need to grow, professionally and...

See Inside

A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Stage 3:
Growing Your Business

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, get more website visitors, obtain more leads and turn leads in to potential clients.

Create My Account

I love the resources available here. They always spark interesting idea for me and my business ventures!

Justin Cordero, Fitness Business Owner

Module 1: Local Marketing for PTs
Local marketing is one of the best ways to get client for both in person training and online personal training clients. Here how...

See Inside

Module 2: Social Media Marketing
Social media marketing has its own psychology you need to master to attract new leads to your...

See Inside

Module 3: Build a PT Website
A well designed personal trainer website is the cornerstone of any effective marketing strategy...

See Inside

Module 4: Email Marketing for PTs
Email marketing is still considered one of the number one marketing strategies because it still works...

See Inside

Module 5: Search Engine Marketing
SEO is an inbound marketing tool to obtain higher website rankings in Google and create a consistent stream...​

See Inside

A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Stage 0:
Skills

Skills to help make managing clients, creating content and becoming a better personal trainer are an essential part of your personal and business growth.

Create My Account

The resources are easy to follow and the information actionable to immediately improve your coaching and business.

Brad Williams, Fitness Business Owner

NLP for Personal Trainers
Neuro-Linguistic Programming (NLP) is a form of coaching and communication that promotes...

See Inside

Introduction to Nutrition Coaching
If you want to become a nutrition coach, this starter course on the basics of nutrition coaching for personal trainers is...

See Inside

Become a Better Writer
Writing is the cornerstone of any marketing strategy and a skill that all personal trainers can learn to master...

See Inside

Strong Ageing
If you are a personal trainer or a health coach and work with any clients who are 55 or over then this course.​..

See Inside

The Fast Lane for PT's

Discover what they didn't teach you on your level 3 personal trainer course and fast track your business success with our comprehensive courses.

We cover everything from mindset and finding a niche, to money and marketing.

Get Started