A Proven Model
For Creating & Growing a Fitness Business

Like trying to achieve a weight loss goal with a client, many systems need to be optimised to accomplish a goal. Just as exercise is more effective with goal setting and nutrition, your business is more effective with systems and marketing.

1. Mindset
Getting your house in order starts with how you perceive your business.

2. Branding
How your business name, logos and colours make people feel.

3.Finance
Understanding income and expenses in a business context.

4. Systems
To save you time and money on the long road ahead.

5.Sales
Learn how to sell without selling to people who want your service.

6. Marketing
The ins and outs of building an audience and getting leads.

7. Management
Buying a renting space, hiring employees and growing a team.

8. Skills
Other fundamental skills you'll need to get a basic handle on.

Don't Just Learn,
Actually Understand

Have you ever learned something new and wondered "but do I really understand this?" The iPT Roadmap isn't designed to test your knowledge as much as it's to help you gain the confidence you need to take the next steps. It takes you from "I'm not sure if I can do this" to feeling confident that you have everything you need to take action.

Getting Setting Up

SEE STAGE 1

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get your first clients, find funding and adopt the best possible mindset for future growth.

Get My Clients

SEE STAGE 2

The fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business.

Growing My Business

SEE STAGE 3

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, obtain more leads and turn leads in to potential clients.

Stage 1:
Setting Up Your Business

Essential learning for any new personal trainer who wants the best start for their business. Discover how to get set up, find funding and adopt the best possible mindset for future growth.

START FOR FREE

I honestly wish I had found this website much sooner. I recommend this to anyone starting in the industry.

Ben Driver, Personal Trainer

Course 1: Become a Personal Trainer
Learn the ins and outs of becoming a personal trainer, funding and finding a course...

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Course 2: Business Mindset
Your days of thinking of yourself as “personal trainer” are over. For your business to thrive and grow...

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Course 3: Money & Finance
Most personal trainers think that more sales is the answer to a thriving business. We're here to tell you that...

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Course 4: Business Setup
If you're just starting out or trying to grow your online personal training business, this course is.​..

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A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Stage 2:
Getting Your First Clients

Learn some of the fundamental principles of building and running a fitness business. Learn how to utilise your brand, market your business, make sales without selling and how to systemise your business so you can one day manage a team.

START FOR FREE

I love how the Institute of Personal Trainers breaks it all down into useful, simple steps that I can implement quickly and easily and that also work.

Yanina Purcell, Personal Trainer

Course 5: Build Your Business Brand
Your brand isn't a logo or a business name. It's a feeling. It's the reason your clients connect with you...

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Course 6: Marketing Basics
The fundamentals of fitness marketing that every self employed personal trainer can benefit from...

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Course 7: Become an Online Trainer
By the end of this course you'll have a full understanding of how to create an online personal training...

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Course 8: Business Management
Management is about implementing the correct systems your people need to grow, professionally and...

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A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap

Stage 3:
Growing Your Business

Foundational marketing skills you'll need to master if you want to build and grow an audience, connect with more people, get more website visitors, obtain more leads and turn leads in to potential clients.

START FOR FREE

I love the resources available here. They always spark interesting idea for me and my business ventures!

Justin Cordero, Fitness Business Owner

Course 9: Local Marketing for PTs
Local marketing is one of the best ways to get client for both in person training and online personal training clients. Here how...

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Course 10: Social Media Marketing
Social media marketing has its own psychology you need to master to attract new leads to your...

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Course 11: Build a PT Website
A well designed personal trainer website is the cornerstone of any effective marketing strategy...

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Course 12: Email Marketing for PTs
Email marketing is still considered one of the number one marketing strategies because it still works...

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Course 13: Search Engine Marketing
SEO is an inbound marketing tool to obtain higher website rankings in Google and create a consistent stream...​

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Course 14: Become a Better Writer
Writing is the cornerstone of any marketing strategy and a skill that all personal trainers can learn to master...

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Stage 0:
Skills

Skills to help make managing clients, creating content and becoming a better personal trainer are an essential part of your personal and business growth.

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The resources are easy to follow and the information actionable to immediately improve your coaching and business.

Brad Williams, Fitness Business Owner

NLP for Personal Trainers
Neuro-Linguistic Programming (NLP) is a form of coaching and communication that promotes...

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Introduction to Nutrition Coaching
If you want to become a nutrition coach, this starter course on the basics of nutrition coaching for personal trainers is...

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Strong Ageing
If you are a personal trainer or a health coach and work with any clients who are 55 or over then this course.​..

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The Fast Lane for PT's

Discover what they didn't teach you on your level 3 personal trainer course and fast track your business success with our comprehensive courses.

We cover everything from mindset and finding a niche, to money and marketing.

Get Started

A complete outline of every system your fitness business needs to run like a well-oiled machine.

Download the Roadmap