100+ lessons on how to build and grow a fitness business.
Better at Business
In depth courses from fitness industry experts.
Access your content anytime, anywhere.
Topics You Care About
How to get your first client or start an online business.
Templates, calculators, tools and resources.
Access PARQ's, questionnaires and agreement forms.
Package price calculators and software recommendations.
Social media, content creation and welcome packs.
Access thousands of experts and colleagues for advice.
Access advice from thousands of colleagues and experts.
Code of Conduct
Become a part of a new, better industry standard.
Member only deals on software, accounting and other services.
Meet Your Coach
Hey, I'm Dan! After completing my PT course and receiving zero help or business advice, I felt lost and out of my depth, I learned everything I could about business and went from solo trainer with a few clients to managing a fully booked team in just a few years.
I logged every success and every failure and in 2013 I started the Institute of Personal Trainers to give other trainers who feel lost a head start and a community to turn to.
Since then I've built multiple businesses in and out of the fitness industry and I've helped hundreds of personal trainers at every stage or their fitness business connect their life and businesses together to overcome challenges, big and small.
How does the free account work?
We believe basic business and marketing education should be free to all personal trainers. The Institute of Personal Trainers membership is free. All we ask is that you share it.
Are there hidden fees?
No. We provide all of the information and resources completely free of charge with no hidden fees. We may email from time to time with offers on certain products or services.
Do I get access to support?
Yes. As well as a engaged and supportive community of like minded peers, you can also use our email support service to ask questions about your business and marketing problems.
Can't I get this content for free elsewhere?
Absolutely. The Internet is rife with free information. However, systems and support are not. The systems and support we've created are incredibly valuable.