Every week, we scour the far reaches of the Internet for the best fitness business articles each week. We choose articles from one of the eight categories in our fitness business roadmap: Mindset, Branding, Finances, Systems, Sales, Management, Marketing and Skills.
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1. Mindset
Helping Clients Find a Healthy Mindset Amid the Coronavirus Crisis
Trainerize has some excellent, practical suggestions about how best to support our clients during the pandemic. They emphasize the importance of exercise, good habits and restricting the amount of news media we consume.
Trainerize has some excellent, practical suggestions about how best to support our clients during the pandemic. They emphasize the importance of exercise, good habits and restricting the amount of news media we consume.
2. Branding
The Ultimate 5 Step Fitness Studio Branding Framework
Glofox has created this framework article a while back to help fitness business owners with their branding challenges and they used big brand names as example like F45, Lululemon or Tough Mudder Bootcamp.
Glofox has created this framework article a while back to help fitness business owners with their branding challenges and they used big brand names as example like F45, Lululemon or Tough Mudder Bootcamp.
3. Finance
Prepare Your PT Business for Post Pandemic Re-Opening Part 2: Financial Assessment
PT Distinction continues their series on re-opening personal training businesses after the Coronavirus lockdown with a deep dive into financial assessments. They focus on available government support, job retention schemes for personal trainers who are employed and what options are available for self-employed trainers.
PT Distinction continues their series on re-opening personal training businesses after the Coronavirus lockdown with a deep dive into financial assessments. They focus on available government support, job retention schemes for personal trainers who are employed and what options are available for self-employed trainers.
4. Systems
3 Ways to Make Your Client Onboarding Experience Exceptional
Michelle Roots at Trainerize writes about three ways you can impress new clients when bringing them into your personal training business. She focuses on delivering a personal touch, creating systems to make onboarding streamlined, and reasons why you might want to overdeliver through the experience.
Michelle Roots at Trainerize writes about three ways you can impress new clients when bringing them into your personal training business. She focuses on delivering a personal touch, creating systems to make onboarding streamlined, and reasons why you might want to overdeliver through the experience.
5.Sales
Be Expensive or Be Free
An outstanding podcast from Two Brain Business on making sales for your fitness business after COVID-19. This episode is part of a series outlining some strategies on how you can use sales to position yourself effectively in the industry.
An outstanding podcast from Two Brain Business on making sales for your fitness business after COVID-19. This episode is part of a series outlining some strategies on how you can use sales to position yourself effectively in the industry.
6. Marketing
To Train People Outside, Or Not Train People Outside; That Is The Question
Much of the discussion on social media this week has been relating to whether it’s time to restart face to face sessions outside the gym. The restrictions have been lifted in England (although not in all UK countries) and this intelligent and thoughtful article by Lift the Bar discusses the relative merits of marketing your boot camps and outdoor personal training.
Much of the discussion on social media this week has been relating to whether it’s time to restart face to face sessions outside the gym. The restrictions have been lifted in England (although not in all UK countries) and this intelligent and thoughtful article by Lift the Bar discusses the relative merits of marketing your boot camps and outdoor personal training.
7. Management
How To Help Clients with Nutrition Habits
This practical guide by NASM gives suggestions on how to manage a client who struggles with their nutrition. The focus is on building good habits step by step and supporting the client to manage this behaviour themselves.
This practical guide by NASM gives suggestions on how to manage a client who struggles with their nutrition. The focus is on building good habits step by step and supporting the client to manage this behaviour themselves.
8. Skills
How to Create Home Workouts for High-Performance Clients
A detailed article from the PTDC this week on developing the skills to design and deliver workouts that experienced training clients with performance goals are challenged by - at home! A timely read, when so many of our clients are becoming bored of the same bodyweight movements.
A detailed article from the PTDC this week on developing the skills to design and deliver workouts that experienced training clients with performance goals are challenged by - at home! A timely read, when so many of our clients are becoming bored of the same bodyweight movements.
