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The Best Fitness Business Articles of the Week - May 23, 2020


 
best fitness articles of the week May 23 2020

Every week, we scour the far reaches of the Internet for the best fitness business articles each week. We choose articles from one of the eight categories in our fitness business roadmap: Mindset, Branding, Finances, Systems, Sales, Management, Marketing and Skills.

Want to get your article featured? If you have actionable content that will help personal trainers build a better fitness business, submit your article here.

1. Mindset

Helping Clients Find a Healthy Mindset Amid the Coronavirus Crisis

​Trainerize has some excellent, practical suggestions about how best to support our clients during the pandemic. They emphasize the importance of exercise, good habits and restricting the amount of news media we consume.

2. Branding

The Ultimate 5 Step Fitness Studio Branding Framework

Glofox has created this framework article a while back ​to help fitness business owners with their branding challenges and they used big brand names as example like F45, Lululemon or Tough Mudder Bootcamp.

​3. Finance

Prepare Your PT Business for Post Pandemic Re-Opening Part 2: Financial Assessment

PT Distinction continues their series on re-opening personal training businesses after the Coronavirus lockdown with a deep dive into financial assessments. They focus on available government support, job retention schemes for personal trainers who are employed and what options are available for self-employed trainers.

4. Systems

3 Ways to Make Your Client Onboarding Experience Exceptional

Michelle Roots at Trainerize writes about three ways you can impress new clients when bringing them into your personal training business. She focuses on delivering a personal touch, creating systems to make onboarding streamlined, and reasons why you might want to overdeliver through the experience. 

5.Sales

Be Expensive or Be Free

An outstanding podcast from Two Brain Business on making sales for your fitness business after COVID-19. This episode is part of a series outlining some strategies on how you can use sales to position yourself effectively in the industry.

6. Marketing

To Train People Outside, Or Not Train People Outside; That Is The Question

Much of the discussion on social media this week has been relating to whether it’s time to restart face to face sessions outside the gym. The restrictions have been lifted in England (although not in all UK countries) and this intelligent and thoughtful article by Lift the Bar discusses the relative merits of marketing your boot camps and outdoor personal training.

7. Management

How To Help Clients with Nutrition Habits

This practical guide by NASM gives suggestions on how to manage a client who struggles with their nutrition. The focus is on building good habits step by step and supporting the client to manage this behaviour themselves.

8. Skills

How to Create Home Workouts for High-Performance Clients

A detailed article from the PTDC this week on developing the skills to design and deliver workouts that experienced training clients with performance goals are challenged by - at home! A timely read, when so many of our clients are becoming bored of the same bodyweight movements. 

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