Every week, we scour the far reaches of the Internet for the best fitness business articles each week. We choose articles from one of the eight categories in our fitness business roadmap: Mindset, Branding, Finances, Systems, Sales, Management, Marketing and Skills.
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1. Mindset
Next Steps for Personal Trainers
With lockdown being extended again for personal trainers in the UK, Lift the Bar considered some of the things we could be working on right now … and offers an exceptional linked read on how to meet psychological needs in a changing world.
With lockdown being extended again for personal trainers in the UK, Lift the Bar considered some of the things we could be working on right now … and offers an exceptional linked read on how to meet psychological needs in a changing world.
2. Branding
Personal Trainer Business Name Generator
Although this article is included as a bit of fun, this sort of brainstorming exercise can be really useful in figuring out what you like - and don’t like - in a business name. It’s a useful starting point for people who are hung up on the naming portion of their personal training business, and it even allows you to see if the domain is available, just in case you hit upon something that you love.
Although this article is included as a bit of fun, this sort of brainstorming exercise can be really useful in figuring out what you like - and don’t like - in a business name. It’s a useful starting point for people who are hung up on the naming portion of their personal training business, and it even allows you to see if the domain is available, just in case you hit upon something that you love.
3. Finance
Financial Planning for Personal Trainers – Income
An evergreen article from the National Federation of Professional Trainers about how you can stay on top of your finances by planning and keeping track of your income.
An evergreen article from the National Federation of Professional Trainers about how you can stay on top of your finances by planning and keeping track of your income.
4. Systems
Brendon Collins on New Fitness Services and Online Sales
This interview with a gym owner affected by the coronavirus discusses how Brendon Collins retained 97% of his clients and generated $2000 in front end revenue - despite no experience with online training. Two Brain Business offers a written transcript and an audio recording.
This interview with a gym owner affected by the coronavirus discusses how Brendon Collins retained 97% of his clients and generated $2000 in front end revenue - despite no experience with online training. Two Brain Business offers a written transcript and an audio recording.
5.Sales
Sales & Marketing Tips to Get More Personal Training Clients
This article from Trainerize includes strategies from successful personal trainers that you can put into place to grow your personal training business and help more people. The best thing? You can do all these things for free!
This article from Trainerize includes strategies from successful personal trainers that you can put into place to grow your personal training business and help more people. The best thing? You can do all these things for free!
6. Marketing
Facebook Marketing for Personal Trainers
A thorough dive into how to set up your Facebook ads by the PTDC. Most of the advertising we do on social media is through word of mouth referrals or free traffic known as “organic marketing”. If you’re ready to scale your online fitness business and consider using paid traffic, they explain their “dollar a day” strategy.
A thorough dive into how to set up your Facebook ads by the PTDC. Most of the advertising we do on social media is through word of mouth referrals or free traffic known as “organic marketing”. If you’re ready to scale your online fitness business and consider using paid traffic, they explain their “dollar a day” strategy.
7. Management
How to Manage Your PT Business for Post Pandemic Re-Opening
This article from PT Distinction focuses on the systematic steps needed to reopen for business once the lockdown measures are lifted. It focuses on assessing what your clients’ expectations are for safely restarting training. This is part of an on-going series about how to manage all aspects of reopening gyms and studios.
This article from PT Distinction focuses on the systematic steps needed to reopen for business once the lockdown measures are lifted. It focuses on assessing what your clients’ expectations are for safely restarting training. This is part of an on-going series about how to manage all aspects of reopening gyms and studios.
8. Skills
Podcast: Everything You Need to Know About Hypertrophy
This podcast from the NASM is 40 minutes of absolute gold about everything from how there’s no real muscle-building range, to why keto is not optimal for muscle growth. Worth checking out!
This podcast from the NASM is 40 minutes of absolute gold about everything from how there’s no real muscle-building range, to why keto is not optimal for muscle growth. Worth checking out!
