Every week, we scour the far reaches of the Internet for the best fitness business articles each week. We choose articles from one of the eight categories in our fitness business roadmap: Mindset, Branding, Finances, Systems, Sales, Management, Marketing and Skills.
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1. Mindset
How Training for Lifestyle, Not Fitness, Can Empower Your Clients
A carefully considered article discussing how we, as personal trainers, can engage people who are training for their long term health. Most clients that aren’t training for a performance goal fall into this category, and often their needs are overlooked.
A carefully considered article discussing how we, as personal trainers, can engage people who are training for their long term health. Most clients that aren’t training for a performance goal fall into this category, and often their needs are overlooked.
2. Branding
How to Design and Purchase Professional Personal Trainer Uniform
A guest article written by David Allen from Personal Trainer Clothing about what aspects to consider when designing and ordering your branded personal trainer uniform.
A guest article written by David Allen from Personal Trainer Clothing about what aspects to consider when designing and ordering your branded personal trainer uniform.
3. Finance
Collecting Online Payments For Online Training
With so many of us now offering an online element to our personal training services, this article gives an overview of some considerations when evaluating online payment platforms. The terms and conditions of these online platforms, as well as the service charges, are among the considerations when making a choice about how best to accept payment for your services.
With so many of us now offering an online element to our personal training services, this article gives an overview of some considerations when evaluating online payment platforms. The terms and conditions of these online platforms, as well as the service charges, are among the considerations when making a choice about how best to accept payment for your services.
4. Systems
How to Write the Perfect Initial Client Questionnaire
Surveys are a hugely important tool for personal trainers because they allow us to deliver the service our clients want and need. They keep us from having to guess. This article from Trainerize focuses on making sure that we get the information we need right at the very beginning in the initial client consultation.
Surveys are a hugely important tool for personal trainers because they allow us to deliver the service our clients want and need. They keep us from having to guess. This article from Trainerize focuses on making sure that we get the information we need right at the very beginning in the initial client consultation.
5.Sales
How to sell as a personal trainer: Untapped Secrets
Although this article dates back to 2019, it’s so complete and in-depth it’s still relevant now. It describes itself as “An Ultimate Guide” and it certainly is. Put aside a little time to go through this one thoroughly!
Although this article dates back to 2019, it’s so complete and in-depth it’s still relevant now. It describes itself as “An Ultimate Guide” and it certainly is. Put aside a little time to go through this one thoroughly!
6. Marketing
28 Personal Trainer Marketing Ideas – Promote Your Business For FREE
A great collection of ideas about how to use the resources you’ve possibly already got to promote your personal training business and get more clients.
A great collection of ideas about how to use the resources you’ve possibly already got to promote your personal training business and get more clients.
7. Management
How Gym Management Software Will Save You Hours of Time
Are you running a gym and still managing tasks individually or by using separate apps for booking, messaging and else? Virtuagym put together a list of all features that can be managed by a comprehensive gym management software in this article that can save you time you could spend doing what you enjoy.
Are you running a gym and still managing tasks individually or by using separate apps for booking, messaging and else? Virtuagym put together a list of all features that can be managed by a comprehensive gym management software in this article that can save you time you could spend doing what you enjoy.
8. Skills
Home Workout Equipment Ideas for Your Personal Training Clients
Showing your clients how to manage their home workouts so that they are maximally effective - and within budget - might take a little bit of thought. Luckily, this article from PT Distinction has the answers we need.
Showing your clients how to manage their home workouts so that they are maximally effective - and within budget - might take a little bit of thought. Luckily, this article from PT Distinction has the answers we need.
