Every week, we scour the far reaches of the Internet for the best fitness business articles each week. We choose articles from one of the eight categories in our fitness business roadmap: Mindset, Branding, Finances, Systems, Sales, Management, Marketing and Skills.
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Mindset
The Important Thing Is Not To Be Afraid
Ryan Holiday is the genius who brings ancient stoicism back into the modern-day. This wonderfully comforting read reminds us to keep moving forward, even during times of great uncertainty and not to be afraid.
Ryan Holiday is the genius who brings ancient stoicism back into the modern-day. This wonderfully comforting read reminds us to keep moving forward, even during times of great uncertainty and not to be afraid.
Branding
What Is Your Brand Experience And Why Does It Matter?
This article by creative wilderness uses four fundamental questions to help you to establish why authentic brand experiences are so important. The focus is on your website, your social media and consistency in your visual graphics to tie your branding together.
This article by creative wilderness uses four fundamental questions to help you to establish why authentic brand experiences are so important. The focus is on your website, your social media and consistency in your visual graphics to tie your branding together.
Finance
Money Management for Personal Trainers
Jonathan Goodman at the PTDC gives eight lessons to help you to achieve financial success as a personal trainer. A thorough article which even goes on to list additional reading material if you want to take action immediately.
Jonathan Goodman at the PTDC gives eight lessons to help you to achieve financial success as a personal trainer. A thorough article which even goes on to list additional reading material if you want to take action immediately.
Systems
Motivation, Procrastination and Finding What Works For You
This practical guide by Lift the Bar focuses on how to capitalise on motivation and limit episodes of procrastination by making some simple changes to the systems you already have in place. Even if you made just one of these changes, you would see immediate improvements.
This practical guide by Lift the Bar focuses on how to capitalise on motivation and limit episodes of procrastination by making some simple changes to the systems you already have in place. Even if you made just one of these changes, you would see immediate improvements.
Sales
4 Ways to Use Surveys for Lead Nurturing
Lead nurturing is a way to convert someone in your circle (social media, email list, friend of a friend) into a paying client who is inside your business and loving it. This article discusses ways we can use surveys to make sure we’re tailoring our personal training experience to their exact needs.
Lead nurturing is a way to convert someone in your circle (social media, email list, friend of a friend) into a paying client who is inside your business and loving it. This article discusses ways we can use surveys to make sure we’re tailoring our personal training experience to their exact needs.
Marketing
On Predicting The Future
A very short read by Seth Godin reminds us of what’s important; taking care of our fundamentals and doing right by our clients. Reassuring and straight forward in uncertain times: doing the right thing is always the right thing.
A very short read by Seth Godin reminds us of what’s important; taking care of our fundamentals and doing right by our clients. Reassuring and straight forward in uncertain times: doing the right thing is always the right thing.
Management
Should You Outsource Your Blog? 5 Questions to Consider
Running a blog can be a ton of work but it’s so important to your personal training business to have an online presence. Maybe you find writing boring and perhaps your unique skills are better used elsewhere inside your business. This article by Neil Patel considers the merits of hiring someone to write it for you - freeing you up to do things which need your specific expertise.
Running a blog can be a ton of work but it’s so important to your personal training business to have an online presence. Maybe you find writing boring and perhaps your unique skills are better used elsewhere inside your business. This article by Neil Patel considers the merits of hiring someone to write it for you - freeing you up to do things which need your specific expertise.
Skills
101 New Skills to Learn Starting Today
A super comprehensive overview of some of the best places to develop a new skill and some ideas that you might never have considered. Some of them are professional skills. Some of them just for fun. All of them look like they’re worth considering.
A super comprehensive overview of some of the best places to develop a new skill and some ideas that you might never have considered. Some of them are professional skills. Some of them just for fun. All of them look like they’re worth considering.
