Every week, we scour the far reaches of the Internet for the best fitness business articles each week. We choose articles from one of the eight categories in our fitness business roadmap: Mindset, Branding, Finances, Systems, Sales, Management, Marketing and Skills.
Want to get your article featured? If you have actionable content that will help personal trainers build a better fitness business, submit your article here.
Mindset
How to Motivate Clients for Home Workouts
This article written by Guillermo Munoz at The PTDC highlights the realities of the ebb and flow of motivation for home workouts.
In this article, you will learn some strategies that will improve your client’s willingness to complete home workouts. Benefits of working out at home compared with at the gym that you maybe hadn’t thought of and a variety of methods based on how your clients feel that day.
The article concludes with this important reminder, “Action first, motivation second.”
This article written by Guillermo Munoz at The PTDC highlights the realities of the ebb and flow of motivation for home workouts.
In this article, you will learn some strategies that will improve your client’s willingness to complete home workouts. Benefits of working out at home compared with at the gym that you maybe hadn’t thought of and a variety of methods based on how your clients feel that day.
The article concludes with this important reminder, “Action first, motivation second.”
Branding
How To Get Rid Of Negative Facebook Reviews
This article is by Alex at Social Tap, a website usually aimed at using social media for car dealers.
They have some awesome suggestions about negative Facebook reviews that we can use in our personal training businesses too though.
In short, own any mistakes and put them right where you can - but don’t ignore them!
This article is by Alex at Social Tap, a website usually aimed at using social media for car dealers.
They have some awesome suggestions about negative Facebook reviews that we can use in our personal training businesses too though.
In short, own any mistakes and put them right where you can - but don’t ignore them!
Finances
6 Things To Do Now If You Have No Savings
Sarah over at Clever Girl Finance gives us six tips on how to get a handle on our finances, even if we have no savings and are managing debt. The focus is on a sensible step by step action points that stop you from becoming overwhelmed.
Sarah over at Clever Girl Finance gives us six tips on how to get a handle on our finances, even if we have no savings and are managing debt. The focus is on a sensible step by step action points that stop you from becoming overwhelmed.
Systems
11 Steps To Create An Editorial Calendar For A Blog In 2020
This article by Content Maverick, Chris Von Wilpert, outlines some of the benefits of getting organised with your own content generation.
With more people than ever consuming online content, it might benefit you to follow a guide on what to produce and when to publish it.
This article explains what an editorial calendar is, why you might want to use one and how you can create your own content calendar in a format that helps keep you organised.
If sitting down to write content for your personal training blog gives you a headache and you’re left staring at a blank page and a blinking cursor, this could be a guide to consider adapting for your own personal training business.
This article by Content Maverick, Chris Von Wilpert, outlines some of the benefits of getting organised with your own content generation.
With more people than ever consuming online content, it might benefit you to follow a guide on what to produce and when to publish it.
This article explains what an editorial calendar is, why you might want to use one and how you can create your own content calendar in a format that helps keep you organised.
If sitting down to write content for your personal training blog gives you a headache and you’re left staring at a blank page and a blinking cursor, this could be a guide to consider adapting for your own personal training business.
Sales
How Do I Sell Personal Training and Workout Plans Online?
In this article, Exercise.com has put together an extensive list of ways to sell fitness services online to help personal trainers find the methods that fit their fitness business the best.
If you are not sure where to start how to get out there, look true this blog, it gives you examples of each method from other fitness professionals so you can see how it can be done.
At the end you get a 7-step marketing method to help you find where to start first and how to build on that. Well worth a read for any personal trainer who is stuck with their online marketing.
In this article, Exercise.com has put together an extensive list of ways to sell fitness services online to help personal trainers find the methods that fit their fitness business the best.
If you are not sure where to start how to get out there, look true this blog, it gives you examples of each method from other fitness professionals so you can see how it can be done.
At the end you get a 7-step marketing method to help you find where to start first and how to build on that. Well worth a read for any personal trainer who is stuck with their online marketing.
Marketing
How to Express Empathy and Compassion in Your Fitness Marketing
This article by Tim Saye at PT Distinction brings a balance between principles and practicalities.
Being an emotionally intelligent personal trainer allows us to show compassion for our clients. This is always important, not just at the moment.
But the extra stresses people face with COVID-19 means that we might be thinking about it more than usual.
This article by Tim Saye at PT Distinction brings a balance between principles and practicalities.
Being an emotionally intelligent personal trainer allows us to show compassion for our clients. This is always important, not just at the moment.
But the extra stresses people face with COVID-19 means that we might be thinking about it more than usual.
Management
A Guide For Personal Training and Staying Healthy During the Coronavirus
This guide from NASM is useful for all personal trainers and fitness business owners in giving them a simple framework to use for keeping working during the COVID-19 crisis.
Business management, whether you are a freelancer or run a team, you are probably wondering how you can keep yourself and those that rely on you active during these times.
Check out the options listed in the NASM guide and don' forget that you also need take care of your own health and fitness so you can keep providing amazing service to your clients and come up with opportunities for your team.
This guide from NASM is useful for all personal trainers and fitness business owners in giving them a simple framework to use for keeping working during the COVID-19 crisis.
Business management, whether you are a freelancer or run a team, you are probably wondering how you can keep yourself and those that rely on you active during these times.
Check out the options listed in the NASM guide and don' forget that you also need take care of your own health and fitness so you can keep providing amazing service to your clients and come up with opportunities for your team.
Skills
10 Communication Patterns Used by Great Leaders
This article by Dave Bailey on Medium recognises that great personal trainers are great communicators.
You could write the most fantastic fitness programme in the world, but if you can’t provide that personal element that they need, your training experience could likely be perceived as lacking.
He outlines ten patterns of communication which, among other things, can improve persuasiveness, help manage difficult conversations, and express yourself clearly.
Although it isn’t written from the perspective of personal training, or across a gym setting, there’s a lot that we can take and adapt for our own use.
This article by Dave Bailey on Medium recognises that great personal trainers are great communicators.
You could write the most fantastic fitness programme in the world, but if you can’t provide that personal element that they need, your training experience could likely be perceived as lacking.
He outlines ten patterns of communication which, among other things, can improve persuasiveness, help manage difficult conversations, and express yourself clearly.
Although it isn’t written from the perspective of personal training, or across a gym setting, there’s a lot that we can take and adapt for our own use.
