A step by step guide to running your personal trainer business from day one.
Stage 1: Just Starting Out
Problem: You’ve recently completed your PT qualifications or you're still new to the industry and aren’t sure how to start off on the right foot. You're still not sure whether PT is right for you or if you're sure it is, whether you can make a living out of your passion.
The Solution: Discover what makes you tick and how that might fit in to your business. Use it to create a business vision and then take the steps to start and grow your career.
Stage 2: Becoming a Full Time PT
The Problem: You've established that you love working with clients to improve their health, fitness and mindset, but you're struggling to fill your schedule due to money, marketing and time constraints. You want to grow your client base so that you can make a comfortable living as a full-time fitness professional.
The Solution: Work to your strengths to increase your assets and reduce liabilities. Buy back your time and utilise free and paid marketing strategies to inject more money in to your business.
Stage 3: Starting a PT Business
The Problem: You’ve started to grow your personal trainer business in many ways, but you're not bringing in enough leads or revenue to re-invest in continued growth. You feel as though you're in a constant viscous circle of money, leads and clients and need to create some consistency in your business (and maybe take a day off).
The Solution: Building strong business and marketing foundations is the key to long term growth. To create the strongest foundations possible you need to utilise your existing assets and grow your network.
Stage 4: Growing Your PT Business
The Problem: Your business is all set up but growth is slow. You're looking for new ways to add revenue to your business while at the same time trying to manage an existing client base. You feel like you're juggling too many roles and don't see an end in sight.
The Solution: Building systems and using to income you do have to intelligently invest and outsource the things you're not so good at so that you can invest more time in the things you are good at.
Stage 5: Build & Manage a Team
The Problem: You have a successful business but you're capped in every area of business growth. No more time, no more empty client slots. You know you need to take big steps but with big steps come big risk.
The Solution: You've slowly been developing your leadership skills since you started your business but now it's time to dig deeper and discover what you're made of. This role isn't for everyone but there are multiple ways to approach it to accomplish business growth.
Free PT Business Health Check
If you're a personal trainer who's not sure whether their business is working at optimum levels, the Personal Trainer Business Health Check is for you.